Interviews// June Industry Insights: Ste Pickford, Zee-3

Posted 12 Jun 2013 16:00 by
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As part of an ongoing series, SPOnG gets the unedited, open and highly informed opinions of developers, producers and more in the vast world of computer games.

Industry Figure: Ste Pickford
Job Title: Co-founder
Company: Zee-3
Best Known For: Kuros: Visions of Power, Wetrix, Naked War, Magnetic Billiards: Blueprint

With over 25 years of development experience behind him, Ste Pickford has created a number of legendary gaming experiences. Alongside his brother John, Ste has made a whole heap of titles for home computers, consoles and mobile platforms.

At the moment, Ste is running Zee-3 with John, an independent studio that is currently seeing success with Naked War and Magnetic Billiards: Blueprint. You can keep track on the guys' progress on their projects via this website. We asked Ste on his thoughts on consoles, E3 and disruptive tech.


Do you feel that we are entering a new console generation too soon? Or can it not come soon enough? And why?

It's all about the games for me, not the hardware. A new console generation means I have to buy new machines to play games on, which for the first time feels like a pain. 

There isn't a generational jump that's exciting me, and all that the new machines are likely to offer is increased DRM and reduced consumer rights, so I'd be happy to stick with the consoles we have.


Ouya and Oculus Rift have generated a lot of positive buzz. How disruptive do you think these products will be when they are released to the public?

I confess that I've not got a particular interest in Oculus Rift as I've never been particularly interested in VR.  Everyone says it's great though, so I hope it works out, and I look forward to giving it a try.

Ouya, I dunno. I can't see it. Gaming has always been about the games, not the hardware, so my interest in any hardware platform is based on the games available for it.  I hope it does work out, because the existing hardware manufacturers have really let down developers over the years, so it would be nice for a developer friendly platform to succeed.


How excited are you for E3? What kinds of announcements or showcases would surprise you, as both a developer and as a gamer?

I don't think I have the slightest interest in E3 this year.  I'm not especially interested in the conservative big-budget sequels which is all that the mainstream AAA console publishers seem capable of putting out. There's tons of interesting video game stuff happening, but it's all stuff that doesn't get announced at E3.


Many thanks to Ste for his time.

Industry Insights Series:
Jun 2013: Andy Payne, O.B.E.

Apr 2013: Nathan Fouts, Mommy's Best Games
Apr 2013: Andrew Smith, Spilt Milk Studios
Apr 2013: Antti Ilvessuo, RedLynx
Apr 2013: Peter Molydeux, Gaming Genius
Apr 2013: Paul Rustchynsky, Evolution Studios
Mar 2013: Gordon Midwood, Different Tuna
Mar 2013: Theo Sanders, Ubisoft Singapore
Mar 2013: Dan Webb, X360A
Mar 2013: Stewart Gilray, Just Add Water / Oddworld Inhabitants

Mar 2013: Alex Neuse, Gaijin Games
Feb 2013: Blazej Krakowiak, Techland
Feb 2013: Gina Jackson, Women in Games Jobs
Feb 2013: Stewart Gilray, Just Add Water & Oddworld Inhabitants
Feb 2013: Dominic Matthews, Ninja Theory
Jan 2013: Dan Webb, X360A
Jan 2013: Antti Ilvessuo, RedLynx
Jan 2013: Andy Payne, O.B.E.
Jan 2013: Gordon Midwood, Different Tuna
Jan 2013: Andrew Smith, Spilt Milk Studios
Jan 2013: Theo Sanders, Ubisoft Singapore
Jan 2013: Paul Rustchynsky, Evolution Studios

Jan 2013: Peter Molydeux, Genius
Jan 2013: Andy Payne O.B.E.
Jan 2013: David Jaffe
Jan 2013: Jon Lander of CCP
Dec 2012: Martyn Brown, InsightforHire
Dec 2012: Steve Lycett, SUMO Digital
Dec 2012: Theo Sanders, Ubisoft Singapore
Dec 2012: Ted Price, CEO Insomniac
Dec 2012: Paul Rustchynsky, Evolution Studios
Dec 2012: Antti Ilvessuo, RedLynx
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