Interviews// June Industry Insights: Andy Payne O.B.E.

Posted 10 Jun 2013 14:41 by
As part of an ongoing series, SPOnG gets the unedited, open and highly informed opinions of developers, producers and more in the vast world of computer games.

Industry Figure: Andy Payne O.B.E.
Job Title: Entrepreneur and experienced CEO
Company: Gambitious, AppyNation, Mastertronic
Best Known For: A UK game publishing and development legend, also active with the GamesAid and Special Effect charities, and the Great Indie Games label.

To many in the games industry, Andy Payne needs no introduction. A legend in the UK development scene, Payne has been involved with many different projects from charity-based initiatives to indie games promotion - all while keeping an eye on long-serving publisher Mastertronic as its CEO.

It's his dedication to the UK industry and his desire to encourage interesting new projects that has earned him many accolades, one of which being an OBE for his work with organisations such as BAFTA, Get Games, UKIE and GamesAid.

He's at the forefront of the industry, which gives him a good idea of where the sea of change is currently moving. So we thought it a good idea to ask him how he felt about disruptive tech, the upcoming console generation and E3.

Andy Payne promoting Gambitious with Paul Hanraets
Andy Payne promoting Gambitious with Paul Hanraets
Do you feel that we are entering a new console generation too soon? Or can it not come soon enough? And why?

Absolutely not. It can?t come quick enough in terms of demand from gamers. But we need to redefine what we mean by console and generation going forward. In reality we are transitioning from a hardware to a software solution, but very slowly.

Devices are all connected to the internet nowadays and personal portability is pretty key in many homes. I think console as a word is becoming arcane. Let?s talk devices and then make sure we have amazing content to run on them shall we?

Ouya and Oculus Rift have generated a lot of positive buzz. How disruptive do you think these products will be when they are released to the public?

It is notoriously expensive to launch any consumer product in this world, unless you get a groundswell of support. For me Oculus Rift is a real game changer and has got the gamers and the games developers around the world motivated to the point of frenzy. This could be the true next generation of games experiences. I sincerely hope it is and want to see OR successful.

Ouya, well that too is a bit disruptive, but less so. It is an Android device for home use really ? I hope it does do well and does allow games developers a route to making some money. It?s a good thing and we need more good things!

How excited are you for E3? What kinds of announcements or showcases would surprise you, as both a developer and as a gamer?

To be 100% truthful? I am sort of excited by E3. For me this will be all about Sony and Microsoft revealing more about PS4 and Xbox One and will show the games we can expect at launch. This is great for the industry and we all need the publicity and excitement as we enter a new cycle.

I think it will be worth keeping a very close eye on what Apple reveal at WWDC running at the same time. Within a couple of weeks I think the games industry will be the talk of the entertainment world and that will be great news for all games people, whether they make or play or do both. Good times ahead.

Many thanks to Andy for his time.

Industry Insights Series:
Apr 2013: Nathan Fouts, Mommy's Best Games
Apr 2013: Andrew Smith, Spilt Milk Studios
Apr 2013: Antti Ilvessuo, RedLynx
Apr 2013: Peter Molydeux, Gaming Genius
Apr 2013: Paul Rustchynsky, Evolution Studios
Mar 2013: Gordon Midwood, Different Tuna
Mar 2013: Theo Sanders, Ubisoft Singapore
Mar 2013: Dan Webb, X360A
Mar 2013: Stewart Gilray, Just Add Water / Oddworld Inhabitants

Mar 2013: Alex Neuse, Gaijin Games
Feb 2013: Blazej Krakowiak, Techland
Feb 2013: Gina Jackson, Women in Games Jobs
Feb 2013: Stewart Gilray, Just Add Water & Oddworld Inhabitants
Feb 2013: Dominic Matthews, Ninja Theory
Jan 2013: Dan Webb, X360A
Jan 2013: Antti Ilvessuo, RedLynx
Jan 2013: Andy Payne, O.B.E.
Jan 2013: Gordon Midwood, Different Tuna
Jan 2013: Andrew Smith, Spilt Milk Studios
Jan 2013: Theo Sanders, Ubisoft Singapore
Jan 2013: Paul Rustchynsky, Evolution Studios

Jan 2013: Peter Molydeux, Genius
Jan 2013: Andy Payne O.B.E.
Jan 2013: David Jaffe
Jan 2013: Jon Lander of CCP
Dec 2012: Martyn Brown, InsightforHire
Dec 2012: Steve Lycett, SUMO Digital
Dec 2012: Theo Sanders, Ubisoft Singapore
Dec 2012: Ted Price, CEO Insomniac
Dec 2012: Paul Rustchynsky, Evolution Studios
Dec 2012: Antti Ilvessuo, RedLynx

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