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Full name: The Association For UK Interactive Entertainment
Established: 9 Sept 2010

Established in September 2010 as the rebranded successor to ELSPA, UKIE, or to give it its full title, The Association For UK Interactive Entertainment, states that it is "the only trade body for the UK?s wider interactive entertainment industry. We exist to champion the interests, needs and positive image of the videogames and interactive entertainment industry who's companies make up our membership."

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Related News & Nibbles

"Cultural Test" for Brit Games Revealed News

Want a tax break to make a game? Read this.

01 Apr 2014

Tax Breaks for UK Video Game Makers Approved News

European Commission sanctions relief for video game makers

27 Mar 2014

No Tax Relief for Game Makers News

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19 Mar 2014

UK Games Industry to Europe: Hands Off Our Tax Breaks! News

UK video games peak body responds to EU enquiry.

16 Apr 2013

Eurocrats Put UK Video Game Tax Breaks in Danger News

European Union calls foul on gaming tax incentives

16 Apr 2013

UK Chancellor: Games Industry Tax Relief "Most Generous in The World" News

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05 Dec 2012

Vaizey: No Estimate of Inappropriate Games Sold to Minors News

As PEGI looks like happening in July

26 Apr 2012

Vive le Video Games as Europe Lifts Tax Break Block News

But as the dreaded 'cultural test' comes into play, how can it work?

25 Apr 2012

At Last - a UK Video Game Digital-Only Chart... in Progress News

And Star Wars the Old Republic was the first Number One.

07 Mar 2012

UK Games Industry Wants 'Light Touch' for Crowd Funded Games News

Also no limits and no shares...

17 Feb 2012

Gfk Takes Full Control of Chart-Track as UKIE Sells Up News

UKIE to use money to expand on its reach

23 Jan 2012

Mike Rawlinson Quits UKIE News

10 years is enough for any man

20 Apr 2011

UK Game Devs Says "No Thanks" to Publisher Merger News

Tiga Says No to UKIE

03 Mar 2011

Video Game Piracy Apocalpyse Now! News

UKIE comes up with some dire figures

25 Jan 2011

Even Anti-Gaming Keith Vaz Enjoys Parliamentary Video Game Event News

MPs Experience Benefits of Gaming

13 Jan 2011

UKIE Denies Accusation of Tax Break Blocks News

Released documents show trade body reservations.

07 Dec 2010

UKIE Leaks UK Chart Sales Figures - Rock Band 3 Sold 7.3k Copies UPDATED News

Fable III, Fallout: New Vegas... all the figures here.

01 Nov 2010

UKIE Caves in on UK Game Tax Breaks News

A cave in from the industry's peak body

08 Sep 2010

ELSPA Finally Rebrands to UKIE not Yukky News

Becomes The Association For UK Interactive Entertainment

08 Sep 2010

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