The British Broadcasting Corporation could have discovered a simple and logical plan to get around the seemingly inevitable fact that it's public funding is likely to be frozen if not cut by an incoming government: video games. This comes five years after it closed its 'multimedia' division.According to MCV, the BBC's commercial arm 'BBC Worldwide' is seeking out game publishers to turn valuable properties such as
Doctor Who,
Top Gear, and kids' show
In The Night Garden into DS and Wii titles.
“We are open to conversations with anybody in games about all kinds of business models to see how we can extract more value", Neil Ross Russell, MD of children’s and licensing told the UK trade paper. "Outside of Disney we have the most well-known line-up of children’s characters around the world", he continued.
There is, however, no mad rush to get Match of the Day turned into Pundit Manager 2010. Says Dave Anderson, head of multimedia development at BBC Worldwide. "There were a few opportunistic licensing deals, but we were largely aggregating and holding on to our properties to wait and see how the market developed."
You can download the latest edition of MCV
here.