GTA 5: Zelnick Tells it Straight

A non-announcement of an announcement strategy

Posted by Staff
GTA IV - no one's talking about V yet.
GTA IV - no one's talking about V yet.
Every now and then a corporate bigwig will be straight with you. It doesn't happen often and it isn't necessarily that easy to understand, but lordy-lord it's good to get an honest answer from time to time. This is Strauss Zelnick, (chairman of the board for Take-Two) answering an analyst's question about when and how the next Grand Theft Auto game will be announced:

"So we’re not going to announce it, we’re not going to announce when we are going to announce it, and we are not going to announce a strategy about announcing it or about when we are going to announce it either, or about the announcement strategy surrounding the announcement of the strategy."

Feeling informed?

Source: Seeking Alpha
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