Sony: PS2 Will Steal Wii Market Share

Two machines very similar, apparently

Posted by Staff
John Koller
John Koller
Following the PS2 price cut announcement yesterday, Sony has said that the now sub-$100 PS2 could steal some market share from the Wii.

"We do look at those as similar consumers. So, yes, we do think the $99 price point could steal some share [from Wii]. From a technological standpoint, the Wii is much closer to the PS2 than it is to the next-gen consoles. It's obviously not an HD box and the software development is on a par with where PS2 development is, so that's a much more realistic and similar demographic", said John Koller, director of hardware marketing for Sony Computer Entertainment America.

Giving Nintendo a complement after his tirade of dirty insults, Koller conceded, "Nintendo has done a fantastic job of capturing young and female, which are two areas the PS2 has started to really grab a lot of share recently as well. That's an interesting battle and we'll see how it shapes up, but we feel very confident that the $99 price level will allow us to grab our share."

The interview went up on March 31st, so we don't think this is an April Fools prank.

The Wii currently has a recommended retail price of $249 in the US, with Nintendo of America president, Reggie Fils-Aime, having said that there won't be a price cut this year. So, yes, the PS2 is now $150 cheaper than the Wii in America. That's a lot.

But, yesterday it was $120 cheaper than the Wii. That's also a lot. Is an extra $30 off the price really going to make much of a difference, even with the sub-$100 psychological threshold having been crossed?

It's unlikely that the PS2 will suddenly start pinching market share from the Wii in the UK, of course, since we won't be getting a price cut.

Source: GameDaily
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Comments

Joji 1 Apr 2009 15:12
1/1
Funny ha ha, Sony dude. You get paid to spin this kind of crap, its a good day in your camp.

Not funny, just stupid. There's next to nothing coming out on PS2 now in order to sell it, while its near to PS2 in tech, but not that much.
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