Microsoft commits fan-boy suicide
Overpriced and overrated, Robbie Williams tour sponsored by Microsoft.
We all know that fan-boys can be a strange bunch, constantly arguing over which console is the best/has the best games/best controller/sound support and so on.
Other factors are also given credence, such as aesthetics and general cool factor.
As a newcomer to the console scene, Microsoft can be forgiven for making the odd mistake or two when battling to position its offering as a cool piece of consumer electronics, such as sponsoring Robbie Williams for example.
Yes it’s true, the Xbox is one of the major sponsors of the ex-Take That member’s forthcoming European tour, due to take place across the continent in June 2003.
In other news, Microsoft Europe announced that it has appointed a new sponsorship and promotions team, made up of Mark Cadogan and Anton Colton.
Other factors are also given credence, such as aesthetics and general cool factor.
As a newcomer to the console scene, Microsoft can be forgiven for making the odd mistake or two when battling to position its offering as a cool piece of consumer electronics, such as sponsoring Robbie Williams for example.
Yes it’s true, the Xbox is one of the major sponsors of the ex-Take That member’s forthcoming European tour, due to take place across the continent in June 2003.
In other news, Microsoft Europe announced that it has appointed a new sponsorship and promotions team, made up of Mark Cadogan and Anton Colton.
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