Microsoft announces global Xbox price slash
Huge reductions in US and Japanese asking price as global videogames price war erupts.
Microsoft US has announced that it will be drastically reducing the price for the Xbox hardware set-up.
Picking up the gauntlet laid down by Nintendo and Sony, Microsoft has chopped a clear $100 from the US retail price, leaving the Xbox a snip at $199. The software giant also stated that Japanese price for the Xbox will be reduced by 29% to 24,800 yen, in its attempt to snag a decent share of the $20 billion videogames market.
The move mirrors the recently announced price cut for Europe, which was put into place after embarrassingly slow sales made the move a necessity. Sales have been steady in the US, but Sony’s price cut has clearly forced the change.
It is now estimated that Microsoft is losing around $200 on every Xbox it sells.
The cut in Japan will come into effect on May 22, whereas the American change is effective immediately.
More as it breaks.
Picking up the gauntlet laid down by Nintendo and Sony, Microsoft has chopped a clear $100 from the US retail price, leaving the Xbox a snip at $199. The software giant also stated that Japanese price for the Xbox will be reduced by 29% to 24,800 yen, in its attempt to snag a decent share of the $20 billion videogames market.
The move mirrors the recently announced price cut for Europe, which was put into place after embarrassingly slow sales made the move a necessity. Sales have been steady in the US, but Sony’s price cut has clearly forced the change.
It is now estimated that Microsoft is losing around $200 on every Xbox it sells.
The cut in Japan will come into effect on May 22, whereas the American change is effective immediately.
More as it breaks.
Companies:
Microsoft
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