UK retailer ASDA has introduced a pretty substantial price cut to the Xbox One.
The TitanFall bundle of the console is now £349
at the supermarket - a full £50 below the 'estimated' retail price of £399.99. That brings the cost in line with that of a standalone PlayStation 4. The standalone console, in one of those fun retail oddities, is still £379 (which, of course, is still 20 quid less than the ERP).
Microsoft itself cut the price of both the standalone Xbox One and the TitanFall bundle
from £429.99 to £399.99 at the end of February.
Similarly, the TitanFall bundle got a $50 price cut in the US
to $449 back in March.
As of December 31st Microsoft had sold three million Xbox Ones. By the beginning of March Sony had sold six million PlayStation 4s.