While western developers and publishers struggle with the USA's puritanical view of sex and commerce, major Japanese makers such as Metal Gear Solid's Hideo Kojima has no such hang-ups. He knows that sex sells and is going for it, openly.
He's taken to Twitter to make it very clear indeed that if you dress up a character in a game - such as MGS 5 - well, you can sell figurines and even attract cos-players. This is what he said:
He then posted a picture - which you can see illustrating this story - of an arse, a bum, a backside, a fanny. Clash of cultures? Or basically honest commercialism?