Valve "Places To Put Your Content Shouldn’t Be Limited By Exclusives"

You know when bullshitters talk about 'disruptive thinking in industry paradigms"? They don't mean it. They usually mean, "Things that look a bit different but maintain the system". This is why it's good to have people like Valve's Jason Holtman around the place.

Speaking at Develop, Jason made complete sense when - instead of talking nonsense (see) about disruption, he outlined how to make the existing industry... b.e.t.t.e.r.

Here's some of the things he had to say about the kind of exclusivity so beloved of platform holders and fanboys - neither or which are renowned for innovating the golden fatted calf-goose:

Speaking to PCGamessn he said, "Places to put your content shouldn’t be limited by exclusives, unless you’re awfully good at it. The problem is that you’re making a prediction about whoever you’re going exclusive with - they have to be buying you out of the other opportunities.

“Maybe it makes perfect sense, if somebody over indexes it, and pays you too much? But maybe the risk is too real. Like, how do I know that delaying this a month, or not being on this other platform, or not being in this place....how do I know that when you gave me extra marketing, and some odd hundreds and thousands of pounds, that I wasn’t giving up hundreds and thousands of customers, and millions of pounds? I don’t know, it’s just too risky.”

Thank you Jason. Thank you Valve.