The Association For UK Interactive Entertainment - AFUIE, actually it's UKIE for some reason - has recently estimated the levels of piracy in the current games market. It's big folks... big and bad.
UKIE claims that for every full price game sold at retail, gamers have acquired four pirated copies. UKIE's director general Michael Rawlinson explained that UKIE plans to commission further research into the ongoing issue.
Rawlinson said of the matter: "What is clear is people who 'share' games via P2P networks or buy illegal copies are not buying the real product, and this reduces retailer sales. It can provide the consumer with a sub-standard product and money paid to illegal traders does not flow back to the creative."
He added that it was difficult to estimate the actual costs of piracy, hence the intentions for commissioning further research into the problem.
Do you feel piracy in gaming is still a major issue? Any thoughts, feel free to post them in the Comments section below.