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Full name: The Association For UK Interactive Entertainment
Established: 9 Sept 2010

Established in September 2010 as the rebranded successor to ELSPA, UKIE, or to give it its full title, The Association For UK Interactive Entertainment, states that it is "the only trade body for the UKs wider interactive entertainment industry. We exist to champion the interests, needs and positive image of the videogames and interactive entertainment industry who's companies make up our membership."

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