Head of Xbox: Mattrick takes over from Robbie Bach
No one stepping up to J Allard's role though
When Microsoft CEO Steve Ballmer announced the departures of Xbox stalwarts, Robbie Bach and J Allard in May of this year, the industry wondered if the new president of Interactive Entertainment Business (aka, the Xbox department) would get a injection of new blood. The answer is in: No.
Don Mattrick has been appointed as president, Interactive Entertainment Business. Steve Ballmer has the following to say, "For the past three years, Don has led our Interactive Entertainment Business, assembling a strong leadership team, nurturing a world-class organization, delivering breakthrough products, and steadily moving the business to greater profitability in the face of intense competition.
"Don and his team have increased our Xbox 360 installed base from 10 million to more than 42 million worldwide, and grown Xbox LIVE membership from 6 million to more than 25 million. Don and his team are getting ready to ship the new Kinect for Xbox 360, which will open up gaming to a much broader global audience through the world’s first controller-free gaming and entertainment system.
"As President of IEB, Don will continue to oversee Xbox 360, Xbox LIVE, Kinect, Zune Music and Video, and Mediaroom, as well as PC and mobile interactive entertainment, manufacturing and supply chain management, which were added to his portfolio in May when Robbie announced his intention to retire later this year."
Don Mattrick has been appointed as president, Interactive Entertainment Business. Steve Ballmer has the following to say, "For the past three years, Don has led our Interactive Entertainment Business, assembling a strong leadership team, nurturing a world-class organization, delivering breakthrough products, and steadily moving the business to greater profitability in the face of intense competition.
"Don and his team have increased our Xbox 360 installed base from 10 million to more than 42 million worldwide, and grown Xbox LIVE membership from 6 million to more than 25 million. Don and his team are getting ready to ship the new Kinect for Xbox 360, which will open up gaming to a much broader global audience through the world’s first controller-free gaming and entertainment system.
"As President of IEB, Don will continue to oversee Xbox 360, Xbox LIVE, Kinect, Zune Music and Video, and Mediaroom, as well as PC and mobile interactive entertainment, manufacturing and supply chain management, which were added to his portfolio in May when Robbie announced his intention to retire later this year."
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Comments
Shaima 15 Jun 2012 03:02
1/1
First off, Mini, thank you for your post on this reorg and the tone of your post; I knew you'd have a reaction to this one, even a brief one, which is betetr than silence, and you do not disappoint! Keep it up. Secondly, Ballmer, you or Lisa, betetr be a regular reader of this blog, it beats whatever data you might collect via the Microsoft Poll and it's free advice from the ranks, who are largely people who care about Msft, its products and their jobs. My question to you: why keep Allard's around as an advisor, when you clearly just fired the guy? What value does he bring to you, the company, the product? All I could find of significance when I binged him was a memo from waaay long ago, 1994, published on www.microsoft.com, a mix of research paper, sprinkled with Marketing words, probably a rehash from an MBA paper he wrote a year or so earlier, wanting to emulate the type of memos Gates was famous for... Only one big problem emerged already then, Allard is not a product guy, he is not a UX guy, at best he knows about incremental feature planning and dev. Ballmer, if I had any respect left for you, it just vanished. And lastly, let's hope that with the E&D ineffective head structure gone, someone a' la Sinofsky starts the clean-up process of a very large, non profitable enterprise that is costing MSFT billions and does not have a product vision or a product visionary yet in charge. The result is clear: the stock price tanked today (barely over $25). If E&D were its own company, they would have been broke and out of business a long time ago. Let's all thank Windows and Office for being the solid products they are and for having saved all these years E&D's ass. Final reco to the SLT: with Antoine now in Windows, let's give him a short runway to take over the top spot there and let's move Sinofsky in E&D to clean house and make that a third profitable business for msft before it's too late.ex msft-love the company-hate to see it going to the dogs.