If more companies made announcement-announcements in the way that Valve/Aperture Science has, then we'd be less inclined to be bored senseless by corporate BS. The E3 'Surprise' event that replaced the Portal 2 event is '***PORTAL-2-THEMED-FOR-GOD'S SAKE***" according to Valve.
This news came in an email entitled "Valve Announces Making Games Is Hard" and featuring such slices of humour as, "Aperture Science, doing business as Aperture Laboratories LLC, in partnership with Valve today announced the successful completion of an ethics-review-panel-supervised release date restructuring process."
Then there was some fact, "Portal 2... is now targeted for a 2011 release."
The more humour, "Representatives from both companies acknowledged that public safety concerns factored into the decision. They went on to say that even though Portal 2 will arrive slightly later than planned, all life on earth won't instantaneously stop as every molecule in your body explodes at the speed of light, which is what would happen should a rip ever appear in the fabric of Valve Time.
"Also, the game will be even better," they added, missing an historic opportunity to create the first product delay press release to mention that a product is being delayed to make it worse."
Basically, there should be an award for this kind of thing.
This news came in an email entitled "Valve Announces Making Games Is Hard" and featuring such slices of humour as, "Aperture Science, doing business as Aperture Laboratories LLC, in partnership with Valve today announced the successful completion of an ethics-review-panel-supervised release date restructuring process."
Then there was some fact, "Portal 2... is now targeted for a 2011 release."
The more humour, "Representatives from both companies acknowledged that public safety concerns factored into the decision. They went on to say that even though Portal 2 will arrive slightly later than planned, all life on earth won't instantaneously stop as every molecule in your body explodes at the speed of light, which is what would happen should a rip ever appear in the fabric of Valve Time.
"Also, the game will be even better," they added, missing an historic opportunity to create the first product delay press release to mention that a product is being delayed to make it worse."
Basically, there should be an award for this kind of thing.
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