Microsoft gets cool with the kids and sponsors Vans skate shoes
Radical dude, that Xbox is like, whoah...
Ha ha! It's funny because it's true
In a completely bizarre move, Microsoft has announced that it will be sponsoring skatewear manufacturer Vans with its Xbox console. Oh, and a large bag of money.
“As the premier series of events in Core Sports, the Vans Triple Crown Series provides Vans and our partners with a unique property for connecting with our target consumers," stated Gary H. Schoenfeld, president and chief executive officer of Vans. "We are very impressed by the approach that Xbox is taking towards elevating the video game industry and we believe that they will be a great partner for the future of the Vans Triple Crown Series.” It is rumoured that following this statement Schoenfeld, wretched slightly and was then overheard saying to a Microsoft official “OK I did it. Where’s my cash?” though this cannot be confirmed at this time.
“Sponsoring the Vans Triple Crown Series allows us to put Xbox front and centre with one of the hottest lifestyle brands," said Robbie Bach, Chief Xbox Officer/Senior Vice President of Microsoft Games Division. "Fans of the series appreciate both adventure and entertainment – qualities Xbox and Vans bring to life.”
The Vans Triple crown is an annual event and includes competitors from the worlds of Skateboarding, Wakeboarding, Surfing, Snowboarding, BMX and Freestyle Motocross.
“As the premier series of events in Core Sports, the Vans Triple Crown Series provides Vans and our partners with a unique property for connecting with our target consumers," stated Gary H. Schoenfeld, president and chief executive officer of Vans. "We are very impressed by the approach that Xbox is taking towards elevating the video game industry and we believe that they will be a great partner for the future of the Vans Triple Crown Series.” It is rumoured that following this statement Schoenfeld, wretched slightly and was then overheard saying to a Microsoft official “OK I did it. Where’s my cash?” though this cannot be confirmed at this time.
“Sponsoring the Vans Triple Crown Series allows us to put Xbox front and centre with one of the hottest lifestyle brands," said Robbie Bach, Chief Xbox Officer/Senior Vice President of Microsoft Games Division. "Fans of the series appreciate both adventure and entertainment – qualities Xbox and Vans bring to life.”
The Vans Triple crown is an annual event and includes competitors from the worlds of Skateboarding, Wakeboarding, Surfing, Snowboarding, BMX and Freestyle Motocross.
Companies:
Microsoft
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