The movie service Hulu ceased to work with the PlayStation 3 over the weekend in the United States. Could the reason be a new partnership with Microsoft?Revolution
magazine reports that, "Microsoft will provide consumers with personalised content and advertising across all media platforms within three years, claims a senior company executive."
The executive in question is Scott Howe, corporate vice president of advertiser and publisher solutions, who told the mag that Microsoft would be using a 'decision engine' base on Bing, and that "The wheels are in motion and we've already started collapsing our ad platforms together."
We're also informed that "Last week Microsoft and Publicis Groupe struck a deal to tap into data from TV set-top boxes to targeted TV ads... The second part of the deal involves developing new digital ad formats to build on Publicis Groupe's existing initiative, called the Pool. The Pool is an alliance involving Microsoft, CBS, Hulu, Yahoo, AOL and Discovery..."
Of course the tie-in with Hulu, and its cessation on the PS3 could simply be cock-up rather than conspiracy.
Or some testing...
Are you in the States? Can you access Hulu now?