In an effort to raise awareness of PEGI, the Entertainment Leisure & Software Publishers Association's preferred games rating system, ELSPA has called on parents to make sure they check the ratings before buying games for kids this Christmas.
Michael Rawlinson, MD of ELSPA, said, “With a little over three weeks until Christmas, parents are under increased pressure from children looking to play their favourite games. But not all games are suitable for younger children so the games industry, which always has child safety at the forefront of its mind, knows that it is of paramount importance that parents carefully check the PEGI ratings and descriptors to ensure the game’s suitability for the intended player.”
The call has a similar ring to it as the America's National Institute on Media and the Family 'Report Card' on the games industry in the US last month. The organisation said that the ESRB and American retailers were doing a good job of protecting children, but that parents need to step up. Similarly, ELSPA is effectively saying, 'We're doing our job, parents need to do theirs.'
It's also an attempt to draw attention to what ELSPA perceives as the value of Pan European Games Information, which ELSPA is lobbying hard for in preference to the BBFC as the ratings system for games in the UK.
ELSPA used the announcement to highlight the meanings of different ratings, both in terms of age and content. You can find out more at PEGI's website.
Michael Rawlinson, MD of ELSPA, said, “With a little over three weeks until Christmas, parents are under increased pressure from children looking to play their favourite games. But not all games are suitable for younger children so the games industry, which always has child safety at the forefront of its mind, knows that it is of paramount importance that parents carefully check the PEGI ratings and descriptors to ensure the game’s suitability for the intended player.”
The call has a similar ring to it as the America's National Institute on Media and the Family 'Report Card' on the games industry in the US last month. The organisation said that the ESRB and American retailers were doing a good job of protecting children, but that parents need to step up. Similarly, ELSPA is effectively saying, 'We're doing our job, parents need to do theirs.'
It's also an attempt to draw attention to what ELSPA perceives as the value of Pan European Games Information, which ELSPA is lobbying hard for in preference to the BBFC as the ratings system for games in the UK.
ELSPA used the announcement to highlight the meanings of different ratings, both in terms of age and content. You can find out more at PEGI's website.
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ELSPA
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