ELSPA has confirmed that its rebranding to become UK Interactive Entertainment Association (UKIE) is to go ahead on September 7th.
Speaking about the reasoning behind the name change from the Entertainment and Leisure Software Publishers Association, which it's been called since 1989, ELSPA chief, Michael Rawlinson, told MCV
"We’ve got to move with this world if we are to remain relevant..."
He expanded on the point, stating, "What is a publisher these days? It hasn’t been for some time someone who commissions someone else to make games for them – many of our members own games developers now, and many developers know they don’t have to go to a big corporation to get their content out. All of that is blurring. We are no longer talking about just console and PC any more – people play with mobile apps, in browsers and online."
Do you think a rebrand is relevant to your gaming life? Tell us in the comments below.