ELSPA director general, Paul Jackson.
The UK's video game trade body, ELSPA (Entertainment & Leisure Software Publishers Association), is openly criticising elements of the recently published and well received Byron Review. Its Director General, Paul Jackson, also appears to be using recommendations within the report for a media literacy marketing campaign to openly lobby for tax breaks.
Speaking to MCV, Jackson also poured scorn on the ability of the BBFC to cope with additional workload it will accrue if Dr Byron's recommendation that games aimed at 12 year-olds and up (rather than 15+) have to be BBFC rated.
You can read the full interview over on MCV, however, one element that intrigued SPOnG regarded the idea of funding for a communication campaign to inform consumers about game content and rating.
On page 168 of the Byron Review, the following recommendation is made (or bolding):
MCV, however, states the following:
Something appears to be amiss here as the Byron statement clearly states that industry will already be gaining government support.
This support could - with the correct lobbying and precisely applied pressure - come in the form of the kind of development grants and/or tax breaks that the UK industry has been crying out for.
Source: MCV
Speaking to MCV, Jackson also poured scorn on the ability of the BBFC to cope with additional workload it will accrue if Dr Byron's recommendation that games aimed at 12 year-olds and up (rather than 15+) have to be BBFC rated.
You can read the full interview over on MCV, however, one element that intrigued SPOnG regarded the idea of funding for a communication campaign to inform consumers about game content and rating.
On page 168 of the Byron Review, the following recommendation is made (or bolding):
"I recommend that the video games industry (developers, publishers, retailers) works with the BBFC and PEGI administrators to develop and deliver a comprehensive, high profile communications campaign about video games. I recommend that this is funded by industry with support from Government on reaching parents through the channels available, such as Parent Know How."
MCV, however, states the following:
"And the ELSPA director general also dismissed the idea of the industry funding a consumer education campaign on age ratings alone – insisting that it’s not down to the trade to stump up all of the cash.
“I want to make it completely clear that a public marketing programme has been key all along in the educational process. We’ll be talking to the Government about who pays for what. We’re very keen to play our part, but all of the stakeholders needs to step up to the plate.”
“I want to make it completely clear that a public marketing programme has been key all along in the educational process. We’ll be talking to the Government about who pays for what. We’re very keen to play our part, but all of the stakeholders needs to step up to the plate.”
Something appears to be amiss here as the Byron statement clearly states that industry will already be gaining government support.
This support could - with the correct lobbying and precisely applied pressure - come in the form of the kind of development grants and/or tax breaks that the UK industry has been crying out for.
Source: MCV
Companies:
ELSPA
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Comments
PreciousRoi 6 Apr 2008 08:40
1/3
Sounds like someone is attempting to use this report, which recommends only that government assist the industry to educate consumers about the ratings system, to justify wholesale corporate welfare.
FSM forfend...in the holy book Secret Writings of a Madman and Other Fun Apocrypha for Kids it clearly warns against corporations on the dole...now, as an American, I always thought this was a crypic warning against the evils of pineapples, but a more relevant interpretation to the moment has occured to me now.
FSM forfend...in the holy book Secret Writings of a Madman and Other Fun Apocrypha for Kids it clearly warns against corporations on the dole...now, as an American, I always thought this was a crypic warning against the evils of pineapples, but a more relevant interpretation to the moment has occured to me now.
DoctorDee 7 Apr 2008 11:02
2/3
PreciousRoi wrote:
as an American, I always thought this was a crypic warning against the evils of pineapples, but a more relevant interpretation to the moment has occured to me now.
Cough-Boeing-cough!
PreciousRoi 7 Apr 2008 13:24
3/3
Whassamatta, Airbus caught in yer gob?
Read a bit about their recent buisness dealings (2006)...reminded me of the movie Wall Street...
Read a bit about their recent buisness dealings (2006)...reminded me of the movie Wall Street...