We're not going to put words into people's mouths, so here is what we've received from the UK's video gaming industry body:
"ELSPA (the Entertainment and Leisure Software Publishers Association) believes that the Conservative Party’s launch of its childhood report, More Ball Games, shows a long overdue level-headed and sensible approach to discussing and understanding the issues affecting childhood in the UK in 2008.
"ELSPA gave evidence to the Review in late 2007."
Fair enough. Let's see what the "More Ball Games" has to say about the videogames. Let's start with the first entry:
"Parents feel they are on their own. The old ideological battle of market versus government seems irrelevant. Neither feels particularly pro-family. Market pressures are commercialising childhood and strengthening pester power, stimulating appetites for unhealthy foods and violent video games."
Now for the next... oh, that's the only mention in the report. See for yourself, you can
download it here.
So, what does former Electronic Arts’ vice president of northern Europe and now ELSPA Director General, Paul Jackson have to say? Does he, for example, get ELSPA even mentioned as one of the organisations consulted? No.
Does he defend the industry in the face of a single, negative, mention? No.
He has this to say, "ELSPA knows that games have an important part to play in the lives of everyone. This is a great example of the games industry working hard to ensure a return to some sensible thinking. It is pleasing to see that politicians and their advisors have taken the time to listen and really consider the issues".
A return to more sensible thinking? When exactly was that golden age when sensible people thought? June 7th 1954?
Here's how ELSPA sees the 'More Ball Games' report playing out (if you'll pardon the pun),"The Childhood Review concludes that parents are most concerned about allowing children to play outdoors, whether that be in playgrounds or out in the streets, where bullying and high crime rates are giving them no choice but to keep them indoors."
This is how it actually does conclude, "The well-being of the next generation is of vital importance to the future of our country. Above all, we need to make Britain’s children safer, healthier and happier. This means giving them better public places, strengthening their social networks and improving their access to outdoor activities".
See, we have read "More Balls", and here's how we see it in all its 18 pages of glory:
1) Costings for any of the recommendations? None.
2) Ideas as to how to incorporate video games into healthier life-styles? Let's posit, for example, that Activision and Electronic Arts are approached to bring
skate. and
Tony Hawk skateboard ramps into existing playgrounds? Or what of Konami bringing a
PES-sponsored five-a-side, on grass (turf!) league to the inner cities? What about the Conservative Party and ELSPA using the obvious pulling-power of video gaming - and the money earned from the same - into practical use. Who wouldn't benefit?
3) Action points? None.
4) Consultation with 'the kids'? Zero.
Brilliant... the more we think about this, the more we're looking forward to
Dr Tanya Byron's report which is due next month.