Sony: We Underestimated PS3 Education Process

Plus: more PSP multimedia features coming soon?

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Sony: We Underestimated PS3 Education Process
Sony Computer Entertainment America's CEO, Jack Tretton, has said that Sony underestimated the "education process" involved in getting consumers on board with the PS3.

Speaking in an interview that celebrated his one year anniversary as SCEA's CEO, Tretton said:

"We are on our fourth platform introduction, and this business is never easy. There is always formidable competition. There is always education that needs to go on with consumers. But the honest answer is that while we knew price would be a challenge for the PS3, we underestimated the education process and the fact that there is a lot of information for consumers to absorb about PS3 given its advanced technology. This will be an ongoing challenge, but we think we've made great strides over the past year."


Do you feel that Sony has failed to "educate" you about the PS3? Has the platform holder fallen victim to confusion over whether it's selling high-end electronics or a games machine, as Square Enix's president, Youichi Wada, suggested? Answers in the Forum, please.

Tretton also teased about upcoming PSP multimedia functionality, saying:

"Given the technology that the PSP offers on its own and in conjunction with the PS3--- the sky is the limit in terms of what we can do with the delivery of content for PSP. Given we're a division of Sony you can expect that we will deliver a video download service that offer music and video directly for download as well as other things. In terms of delivery and content of that service, those details will come as we get closer to launch."


With the introduction of the PC-based PSP store, Sony's certainly broadened the chunk of its user base that would have access to such content...

Source: GameDaily
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Comments

YenRug 7 Dec 2007 17:37
1/8
Sony has fallen victim to its own arrogance, no more, no less. They failed to learn the lesson from Nintendo, who have had to eat plenty of humble pie and had to take their time realising what path they had to follow.
ifsey 7 Dec 2007 23:44
2/8
Sony is stupid. why don't they stick to what they do the least worst. i know a hell of a lot of people who said nintendo was a puddle of wii, yes ha ha, but it's ironic. they're now trading in their PSPs, PS3s and Xboxes already because the xbox explodes, their PS3s don't have that good games, and psp is just a portable ps2, to get a DS or a wii to get mario galaxy, LoZ:TP etc, and i'm the one who's right. I agree with square enix, sony are confused.
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Bentley 8 Dec 2007 02:04
3/8
Sony's marketing people are stupid, yes. But Sony... I can't fault the PS3 now I have one sitting in my room. But I am more "educated" than the average consumer, in that I am fully aware of what it can do.

My PS3 is set up to run as a Linux based machine if I so desire. I love this feature. Sure, it was fiddly to get to grips with in places but the potential is fantastic. Besides Linux, and in the PS3 operating system "proper", I have hundreds of mp3s on there; many folders of my pictures (which I can transfer straight from my camera's memory stick after an adventure); tons of videos; loads of downloaded games and demos; I have created my own themfor the menu bar; I can contact and chat to my PS3 owning friends using the chat & friends list (which needs work but is no way as bad as some would have you believe). Oh and as a DVD and Blu-ray player it works like a dream. Throw in the fact I can access content on my PC (if it is set up as a media server), and I just love viewing slideshows set to my own playlist of music... and next year it will be a digital TV recorder too. That's some piece of kit, and sure beats a noisy Fisher-Price styled box that inevitably falls over and shines a silly light at you in pain. Oh, that's another thing: PS3's lights are subtle, and it's a very, very quiet machine.
But what of the games? Well, Call of Duty 4 is just bloody fantastic, but there's also Skate, Oblivion, Ratchet & Clank, Heavenly Sword (nowhere near as bad as people make out but I did get it as a bundled game), Motorstorm, and Uncharted to name a few. P)lus the downloadable games, of which I adore Super Stardust HD and Blast Factor. So all the "disgruntled" PS3 owners must have played and completed all those games, I take it... plus there are loads of games to look forward to including the mighty Metal Gear Solid 4, GTA IV, Killzone 2, Singstar, and Kaz only knows what else is to come.
Sure, Sony have ballsed up the marketing by putting retards in charge of it (and the company) but I can't fault the Sony tech-heads for coming up with an all-singing, all-dancing super-powerful media monster. It's s**t hot, thebest chunk of money I've spent in years, and I paid not much more than I did for my PS2.

Now excuse me while I go and watch the Heroes season finale on my PS3 before drifting off to sleep with a relaxing playlist of mp3s set to some soothing visuals.

In summary: PS3 is a fantastic console to those who can afford one (I couldn't but saved up for yonks to get it, by the way; I don't just fritter away £350 as if it doesn't matter). Those who slate it either can't afford it or can't be arsed to save for one; don't realise the potential; or all of the above. Sure, slate Sony's marketing for being idiots, but don't knock the machine. As I said, it is s**t hot.

,
YenRug 8 Dec 2007 10:38
4/8
Bentley wrote:
Sony's marketing people are stupid, yes.


I'm sorry, but it wasn't Sony's Marketing people who happily stood up in front of the world and said that people would happily work overtime to be able to afford to buy a PS3. And, before you go sticking your tongue up Kaz Hirai's nether-regions any further ("Kaz only know", eurgh), he was just as guilty with some of these opinions about how Sony dictated the progress of the videogame market. When you get to the point that you believe you are the videogame market, you've started believing your own hype.

As I said in my first post, Nintendo made this mistake and it's taken them 10 years to overcome it; will it take Sony that long? I think they've received a rather large kick in the pants as a wake-up call, some of their execs seem to be doing something about it, but there are still plenty of mis-steps being made.

I'm not dissing the machine, but I could see where Sony were headed after the PS1; I bought and enjoyed the first PlayStation, Sony very much got that right, but I switched to Nintendo after that, because my bullshit detector was going crazy.
saurian 8 Dec 2007 11:27
5/8
Bentley wrote:
Sony's marketing people are stupid, yes. But Sony... I can't fault the PS3 now I have one sitting in my room. But I am more "educated" than the average consumer, in that I am fully aware of what it can do.

My PS3 is set up to run as a Linux based machine if I so desire. I love this feature. Sure, it was fiddly to get to grips with in places but the potential is fantastic. Besides Linux, and in the PS3 operating system "proper", I have hundreds of mp3s on there; many folders of my pictures (which I can transfer straight from my camera's memory stick after an adventure); tons of videos; loads of downloaded games and demos; I have created my own themfor the menu bar; I can contact and chat to my PS3 owning friends using the chat & friends list (which needs work but is no way as bad as some would have you believe). Oh and as a DVD and Blu-ray player it works like a dream. Throw in the fact I can access content on my PC (if it is set up as a media server), and I just love viewing slideshows set to my own playlist of music... and next year it will be a digital TV recorder too. That's some piece of kit, and sure beats a noisy Fisher-Price styled box that inevitably falls over and shines a silly light at you in pain. Oh, that's another thing: PS3's lights are subtle, and it's a very, very quiet machine.
But what of the games? Well, Call of Duty 4 is just bloody fantastic, but there's also Skate, Oblivion, Ratchet & Clank, Heavenly Sword (nowhere near as bad as people make out but I did get it as a bundled game), Motorstorm, and Uncharted to name a few. P)lus the downloadable games, of which I adore Super Stardust HD and Blast Factor. So all the "disgruntled" PS3 owners must have played and completed all those games, I take it... plus there are loads of games to look forward to including the mighty Metal Gear Solid 4, GTA IV, Killzone 2, Singstar, and Kaz only knows what else is to come.
Sure, Sony have ballsed up the marketing by putting retards in charge of it (and the company) but I can't fault the Sony tech-heads for coming up with an all-singing, all-dancing super-powerful media monster. It's s**t , thebest chunk of money I've spent in years, and I paid not much more than I did for my PS2.

Now excuse me while I go and watch the Heroes season finale on my PS3 before drifting off to sleep with a relaxing playlist of mp3s set to some soothing visuals.

In summary: PS3 is a fantastic console to those who can afford one (I couldn't but saved up for yonks to get it, by the way; I don't just fritter away £350 as if it doesn't matter). Those who slate it either can't afford it or can't be arsed to save for one; don't realise the potential; or all of the above. Sure, slate Sony's marketing for being idiots, but don't knock the machine. As I said, it is s**t hot.


After reading through all the above, there is nothing here that makes me want to buy another one. I got rid of mine due to the lack of games. I now have a 360, and the games are better, much more plentiful, And my machine is backwards compatible, has a much larger Hard Drive, and the best part, has XBox Live. This feature alone makes it the best next gen package by far. PSN is like using windows 95 and XBox live is like Vista. No real comparison. I respect your opinion with regard to PS3, it does have many good points, but as a Games machine it is left lacking. 360 is far better.
PreciousRoi 8 Dec 2007 21:22
6/8
roflmao...games...Rachet and Clank and Uncharted...thats it...(even if you count MotorStorm and Heavenly Sword, together they might equal a whole game)

You're 'educated' all right...indoctrinated more like...nah...you're a hopeless fanboy.
headcasephil 9 Dec 2007 05:14
7/8
people need to look at it in a different way. go back to before and the start of ps2 people got it because of the ps1 but it took 2 years for a game to look and play as good as a dreamcast game. now go to the lanch of the ps3 sony have done the same but this time had to go head to head with microsoft who are doing well because of the xbox and nintendos wii came out same month as the ps3 cheap FAMILY run. thay f**ked up the eu sales with the time of the year it came out and to top it of in a big way 95% of games for ir are single player unless you play online. sony will do well but not as well as thay thort
PreciousRoi 9 Dec 2007 05:42
8/8
I think you make an interesting and valid point. The PS1 was a monster, if it hadn't had such a dominant position, the PS2 might not have gotten nearly the early traction that it did...'course all this is untestable speculation, but the idea that Sony's hardware design has been able to coast since the PS1 until PS3 seems valid. Then the fact that they still maintained a dominant position further fueled their ambitions and arrogance to the point where the PS3 strategy made sense. 'Course they haven't exactly helped themselves as much as you would have expected them to, either. PSN is a product whose time was long overdue, and still substantially untested.

The fate of the PS3 could be affected by the format war, my impression changes moment to moment...never swinging too far in favor of HD, but sometimes swinging away from BluRay...currently I'm cautiously optimistic about HD-DVD. you mileage may vary, subject to terms and restrictions where applicable, no returns or exchages of opened, non-defective product.
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