President and CEO Sony Computer Entertainment America, Jack Tretton, (pictured) took a swipe at the "different approach" of rivals Microsoft and Nintendo in a recent interview, while claiming that Sony won't "bribe" developers to make exclusive games for PS3.
"Microsoft is too dependent upon the third-party community, and Nintendo is too dependent upon first-party. We like to feel that we got a pretty good mix. We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for lack of a better term, bribe somebody to only do a game on our platform," Tretton, not mincing his words.
So, how does Sony obtain exclusive games then, if not with the magical power of the dollar bill?
"We earn it by saying, 'You can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technology standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you.'"
Wise words or vacuous PR nonsense? You tell us, in the forum.
source: PSM magazine