According to a recent Nielsen/NetRatings survey, at least one in three US adults owns a videogame console. What’s more, over two-thirds of those console owners are married with children.
And we're all aware that marriage is merely a precursor to divorce; and divorce is stressful enough to kill you or at least leave you skint and living in a studio flat over a chip shop drinking yourself to death (and that's if the demands of the kids don't drive you mad first).
Fortunately for DS and PSP owners who don't want to die of marriage and kids, only 16% of American Dads own a handheld console.
The report comes in the wake of Nielsen's
The State of the Console findings that stated that the number of consoles in US TV-owning households (surely, that's all of them) has increased by 18.5% since the fourth quarter of 2004.
"As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player and the PC," said Carolyn Creekmore, senior director of media analytics, Nielsen/NetRatings.
Senior director of media analytics no less! Ms Creekmore must have a brain the size of a football pitch!
While Sony and Microsoft battle it out for control of your household’s central digital entertainment hub for gaming, music, movies and photos, Reuters reports today that Nintendo is taking a somewhat different tack, and that “analysts had predicted that adult gamers who grew up with [Nintendo’s] products -- dubbed "Nintendads" - would want to introduce their children to Nintendo games and be a key market for its new machine.”
Do you have kids
and a Wii? Are you a Nintendad like this frightening fellow pictured here?