RALEIGH, N.C., May 18, 1999 – The line between computer gaming and TV became even finer today as Red Storm Entertainment, Inc. announced a deal that will bring the characters of a new animated television show to life on PC and console games.
Red Storm, which has been broadening the boundaries of computer gaming with products like Tom Clancy’s Rainbow Six, has reached an agreement with BKN to produce a series of games based on BKN’s series Roswell Conspiracies: Aliens, Myths & Legends. Roswell Conspiracies: Aliens, Myths & Legends, which will begin airing on BKN, America’s third broadcast kids network, in the spring of 2000 and already has a two-year air commitment, is a creation of Allen Bohbot, Chairman and CEO of Bohbot Entertainment & Media, Inc. Producers of the show, which is the first full in-house production from BKN’s Los Angeles-based animation studio, describe it as an X-Files for the younger set. Internationally the series has been sold to such leading broadcasters as Super RTL (Germany), BBC (UK), Mediaset (Italy) and Cartoon Network (Latin America).
The as yet untitled Red Storm game is part of a fast-growing trend that sees the computer gaming industry continuing to converge with other forms of entertainment. This is an integral part of Red Storm’s strategy, first proved last year when Tom Clancy’s Rainbow Six was released as both a CD-ROM game and a hardcover novel, resulting in top 10 sales for both in their respective formats.
The Roswell Conspiracies: Aliens, Myths & Legends-based game is Red Storm’s first title based on a television series.
“It’s not really about the computer gaming, television, publishing or movie industries anymore, it’s about mass-appeal entertainment via multiple media,” commented Doug Littlejohns, president and CEO of Red Storm. “It has long been our aim to create not just product, but a brand that reaches across a number of categories. By linking fun games with the show, we’re creating a brand that will attract a huge audience of fans.”
“When we first came up with the concept for the series, we knew it would make a great game,” says Rick Unger, Executive Producer at BKN. “The idea for the show was good, and it didn’t necessarily apply to just one medium. The only challenge was finding a company to help us realize our vision for the game, and one that has had a track record of producing quality, successful titles. Red Storm fit the bill.”
The deal was finalized at last week’s Electronic Entertainment Expo, where Red Storm displayed several of its new 1999 titles, including Force 21, Aironauts and the highly anticipated Tom Clancy’s Rainbow Six: Rogue Spear.