According to a report cropping up on the Bloomberg news service overnight, Sony is looking to outsource production of its PlayStation Portable to China and Taiwan in the coming months.
The article quotes SCE president Ken Kutaragi, who, on something of a media marathon of late, mooted the possibility of outsourcing the complex device as a way of efficiently upping supply to meet escalating demand in the US and Japan, as well as provide adequate launch units for Europe.
“We have to somehow increase our production capacity as we're not prepared to start selling in Europe, we've run out of units in the U.S. and it's still selling well in Japan,” said the SCE boss. “We're making the key components here [in Japan], but we're looking to expand assembly of the product outside of Japan.” Kutaragi-san mentioned Taiwan and China as specific possibilities when addressing Bloomberg News yesterday.
Much of this will worry gamers, retailers and indeed Sony itself in Europe. To have Kutaragi-san simply say that the firm as a whole simply will not be able to release the PSP into the European market is either clever spin or something of a disaster waiting to happen.
The PlayStation Portable will go on general release on September 1 this year. The price will be €249, with the UK expected to be asked £179 for the hardware. We’ll let you know if any of this changes.