Speaking to CNN Money lately, Atari chief Bruno Bonnell made a surprisingly high estimate at the roof-price of Sony Computer Entertainment's looming PSP portable gaming unit, claiming that the device could hit $500 at retail.
When asked about the possible price of the PSP he said, "$500 to start would be my guess," an estimate far higher than recent on-record stabs.
Bonnell, in an attempt to clarify his and Atari's thinking went on, "Yeah, it's cool. It's nice, like a nice car. But we have no idea if the PSP's pricing is going to be $250, $350 or $500."
He then made some controversial musings about the quality and reliability of the PSP. In an outspoken moment, Bonnell stated, "What about the breakable aspects of it? If it breaks, can you bring it back and get another for free? What about the movie strategy? The wireless strategy? The MP3 downloading? We don't know. What about connectivity issues? We don't know. What about the video output? We do not know," he told CNN, voicing the concerns of many who have had access to the machine.
The Atari chief then moved on to voice some of the frustration much of the development and publishing industries are experiencing in dealing with SCE's PSP information release process. Speaking specifically about the costings associated with PSP support, Bonnell said, "Development costs? From one cent to $50 million. I have no idea. I mean, it may be that Pong would be cool on the PSP. Pong doesn't cost us anything. We're Atari and we have Pong! Let's make it!"
Indeed, Bonnell's comments mirror mutterings from across the gaming spectrum, with developers - and especially those focussed on current-generation portable gaming - unsure what is expected of them, and exactly what they can expect in return.
Expect everything PSP, right here, as it breaks.