Nokia: ‘Game Boy is for ten-year olds!’ Claim compounds conference lie
Finnish phone giant off the mark.
Nokia is intent on entering the gaming market, and as such, is likely to make a few mistakes along the way. One might be to call any adopters of Nintendo’s massive-selling Game Boy Advance a “ten-year old.”
Indeed, speaking to the Dow Jones, the impressively Scandinavian Ilkka Raiskinen said, “Game Boy is for 10-year-olds. If you're 20 or 25 years old, it's probably not a good idea to draw a Game Boy out of your pocket on a Friday night in a public place.”
As reported earlier, Nintendo already believes that by the time the N-Gage launches, “Nokia will have nothing,” while Nintendo enjoys a massive market lead. We’ll see, though in fairness, Raiskinen’s comments do seem a little wide of the mark, and it’s arguably naive to run the risk of alienating a projected 60 million gamers.
On another matter, Nokia played a bout of Russian roulette with the world’s games press at this year’s E3 conference. In order to ensure attendance from the freebie-loving journalists of the world, Nokia sent out an invitation that read, “we suggest you get there early to guarantee the best seat and your not-to-be-missed swag,” sparking speculation that something monumental in the world of games industry goodies was afoot.
Talk before the event was of a free N-Gage or other fantastic cellular gift from the biggest mobile phone company in the business. And what was the “not-to-be-missed swag?”
A cheap bag, with nothing in it.
How we laughed…
Everything on the handheld market, right here, as it breaks.
Indeed, speaking to the Dow Jones, the impressively Scandinavian Ilkka Raiskinen said, “Game Boy is for 10-year-olds. If you're 20 or 25 years old, it's probably not a good idea to draw a Game Boy out of your pocket on a Friday night in a public place.”
As reported earlier, Nintendo already believes that by the time the N-Gage launches, “Nokia will have nothing,” while Nintendo enjoys a massive market lead. We’ll see, though in fairness, Raiskinen’s comments do seem a little wide of the mark, and it’s arguably naive to run the risk of alienating a projected 60 million gamers.
On another matter, Nokia played a bout of Russian roulette with the world’s games press at this year’s E3 conference. In order to ensure attendance from the freebie-loving journalists of the world, Nokia sent out an invitation that read, “we suggest you get there early to guarantee the best seat and your not-to-be-missed swag,” sparking speculation that something monumental in the world of games industry goodies was afoot.
Talk before the event was of a free N-Gage or other fantastic cellular gift from the biggest mobile phone company in the business. And what was the “not-to-be-missed swag?”
A cheap bag, with nothing in it.
How we laughed…
Everything on the handheld market, right here, as it breaks.
Companies:
Nokia
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