Nintendo president Saturo Iwata needs new ideas before the company he heads becomes another video game giant that, like Atari, shrank into complacency. He sees these new ideas coming from outside videogames.
Indicating a bigger change is afoot, he told a Japanese source that, "A lot of people around the world think Nintendo is solely a company that makes video games, and I believe more and more of our own employees have started thinking in this way..."
Expanding on this, "Some employees in charge of development find themselves in positions where all they are thinking about is how they can make the game in front of them more fun, so I don't think it can be helped if others outside of our company see us the same way."
Ouch... who can he mean?
"So even though we won't chance the fact that our focus is on video games, I felt the need to take that occasion to state that Nintendo is a company that can do whatever it wants."