Is Nintendo Losing Focus?

Nintendo's Iwata "Japan Established Videogames"

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Is Nintendo Losing Focus?
Japanese business culture is averse to sacking CEOs but Saturo Iwata, president of Nintendo, is a man under pressure given the Wii U's under-performance. Has this lead him to a confused strategy or can the company move forward?

Iwata was in feisty mood, when he declared to analysts and stock holders that Nintendo is going to stick with hardware despite calls for it to throw in the towel and concentrate on it rich software IP. He stated:

"In the field of home entertainment, the video game industry is one of the few industries established in Japan that spread around the world, and Nintendo has established itself as a well-known brand truly representing video game culture throughout the world," before continuing:

"We believe that we can capitalize the most on our strengths through a hardware-software integrated platform business, and therefore this type of dedicated video game platforms will remain our core focus."

But then, unusually, he confused that focused message, stating that, "we will attempt to establish a new business area apart from our dedicated video game business."

Source: Nintendo


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