Microsoft Canada's Xbox director of marketing Craig Flannagan has gone sales and pre-launch Kerrrr-razzzy and has developed the ability to see 10 years in advance.
In that strangely childlike way that marketing people sometimes fall into when they sniff a bonus from the management, Craig began by bigging up his product over the PS4 with, "It's the most hardware we've ever produced. It's the most we've ever pre-sold. We're preselling a little over 2-to-1 from what we did with Xbox 360. The momentum on launch has been really good", before he went full-on.
He told GamesIndustry International, "Xbox One is going to start ahead, in terms of the experience we can deliver," using a superb gobbet of jargon there and keeping up the BS superbly with...
"And because we're built for the future, we're going to stay ahead. I think there is not a better experience you can buy this holiday, and there will not be a time this generation where there's a better experience you can buy than Xbox One...And it's probably going to be a pretty long generation. We're probably here for a while because we're built for the future. This is a console that will last you, conservatively a decade, if I had to put a bet down today."
Stop Craig! Calm down dude. But he can't!
Craig doesn't just see the console last 10 years, he sees it like this, "Much like 360, Xbox One's not going to look a whole lot five years from now like it does on November 22, 2013. I don't know where it's going to go, but that's kind of fun because we're built for the future. We do have a connection; we can change what things look like and how it performs."
IT'S BUILT FOR THE FUTURE - get it?