Do you realise that somewhere in the world, probably South America actually, someone is excitedly buying a PlayStation 2 for his daughter. Well, in 2016 that proud uncle will be buying a PS3 because it'll still be around then according to Sony Worldwide Studios head Shuhei Yoshida.
He explained, "t's not like everyone owns a PS3 already. There's always a group of consumers who come late in the cycle, people who wait for the price to come down. We're expanding geographically as well. The demand from Latin America, for example, is really really strong for PS3." But the strategy goes on...
"We'll have a parallel strategy with PS3 and PS4, like we had between PS2 and PS3. PS3 was launched in 2006, in the sixth year of PS2, but PS2 lasted for another five years. I don't know if PS3 will last another five years - but definitely for the next couple of years, because of the price difference, the great library of games and the publisher side being able to support both.
"There'll even be new games. We were talking about indie games - many indie announcements at GamesCom were for games coming to PS4, PS Vita and PS3. These guys also support multi-generation platforms, so there'll continue to be a great supply of games."