Sony: Battle with Microsoft is a Good Thing
But deep down Sony knows that Microsoft are smart guys... not in that way
Sony Worldwide Studios boss Shuhei Yoshida - has praised the battle with Microsoft's Xbox One console against his own PS4 while at the same time stating that Microsoft made mistakes.
Speaking in a recent interview the affable Yoshida said of the competition, "It's always great to have two companies fighting each other. People like it; it creates a news story. The games media will cover any platform launch, but the general media - a big Sony versus Microsoft battle is a bigger story. Microsoft launching Xbox One in the same year, the same Christmas - people compare them, lots of news stories are written."
He continued to explain that, " We know they're very smart people. It's great that they were able to quickly realise that some of the things they were doing were not popular, and were able to make really quick decisions to change some of those things - even things that their engineering group must have spent a lot of time preparing before the launch. It must have been a very tough time for them. That shows how smart they are, and it shows their dedication to making Xbox One successful.
"We never took them lightly. Especially in the States, we are the challenger - we're trying to compete with them. Some of the messaging that they stumbled on just gave us more chances to compete with them in the States. Other markets are very different - in Europe, we have a larger market share and in Japan, we have a much longer history of being here. Being consistent and persistent helps; the legacy and people's associations with the brand, their memories of having a great time before."
Read the full interview on GamesIndustry.
Speaking in a recent interview the affable Yoshida said of the competition, "It's always great to have two companies fighting each other. People like it; it creates a news story. The games media will cover any platform launch, but the general media - a big Sony versus Microsoft battle is a bigger story. Microsoft launching Xbox One in the same year, the same Christmas - people compare them, lots of news stories are written."
He continued to explain that, " We know they're very smart people. It's great that they were able to quickly realise that some of the things they were doing were not popular, and were able to make really quick decisions to change some of those things - even things that their engineering group must have spent a lot of time preparing before the launch. It must have been a very tough time for them. That shows how smart they are, and it shows their dedication to making Xbox One successful.
"We never took them lightly. Especially in the States, we are the challenger - we're trying to compete with them. Some of the messaging that they stumbled on just gave us more chances to compete with them in the States. Other markets are very different - in Europe, we have a larger market share and in Japan, we have a much longer history of being here. Being consistent and persistent helps; the legacy and people's associations with the brand, their memories of having a great time before."
Read the full interview on GamesIndustry.
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