President of Sony's Worldwide Studios for Sony Computer Entertainment is a gentleman called Shuhei Yoshida. His first name is often westernised to 'Shu'. He's one of the most upfront and decent execs in gaming. He fell asleep during a very important panel at gamescom this year. There is video.
One of Mr Yoshida's jobs is to play nice with third party developers such as David Cage of Heavy Rain fame. Many of these developers, such as David Cage of Heavy Rain fame take themselves and what they do, rightfully, very seriously. Mr Yoshida and Mr Cage were both on stage, in front of journalists, playing nice, showing a concerted front in the face of the Xbox One attack... when this happened. Bear in mind Mr Y' has been at work for days: