Oh dear, how easy is it to mistake humour for outrageous, unthinking, deep-seated and potentially customer deflecting arrogance? In the case of Adam Orth - a creative director at Microsoft Studios - and his responses to an "always on console" - probably quite easy.
"Sorry," he tweeted, I don't get the drama around having an 'always on' console. Every device now is 'always on'. That's the world we live in." Erm, mate, not everyone has that kind of reliable, strong internet connection ok would have been our response. Adam, it appears really doesn't understand how us poor folk live though... NeoGaf
(which for some reason is still censoring SPOnG after many years with no right of reply) posted Adam's protected tweets on the subject of this lack of understanding. Bear in mind that the guy does know a great deal about the Xbox 720. His outbursts make horrible reading even for humour.
His responses, such as "I want every device to be "always on"", portray not only the arrogance and entitlement we've come to expect from large corporations and wealthy individuals, it also suggest a total misunderstanding of how the Internet is actually supplied.
Let's imagine, for one moment though - and after having looked at his references to electrical devices being "always on" that he was talking about an "always turned on at the mains power supply" console. That also shows a massively out of touch view of the world from a bill-paying let alone environmental perspective.
For more of his outpourings, check out the image illustrating this tale.
Adam, man, wake up.