EA Has Invested Half a BILLION Dollars in Star Wars

And Bioware was attracted by working with Riccitiello

Posted by
EA Has Invested Half a BILLION Dollars in Star Wars
According to one analyst, Electronic Arts has dumped nearly half a billion US dollars on attempting to get SWTOR in a position to beat Activision/Blizzard's World of Warcraft.

Speaking to MarketWatch, Doug Creutz of Cowen & Co states that, “I think it’s safe to say that the total all-in investment in ‘Star Wars’ is probably approaching half a billion dollars.

He continues, “EA has minimized its risks as much as it can on this bet, but it’s still a risky bet. To the extent that any one game defines his tenure, it’s going to be how ‘Star Wars’ performs.

This is all part of a profile on CEO John Riccitiello, who having had a financial interest via Bono's Elevation Partners, was able to on his return to EA to get Bioware into the fold.

“Knowing we would work with John again was a tremendous plus to make us want to join the company,” BioWare co-founder Ray Muzyka states, “At every step along the way, they worked with us to focus on our core values.”

Source: Marketwatch

Comments

Posting of new comments is now locked for this page.

Polls

Tax Breaks for Video Game Makers are...

Great news for all of us!
89%
Shocking. Game makers don't need government aid!
8%
Other - have your say in comments after voting.
3%
comments>>
more polls >>