John Riccitiello is the Chief Executive Officer of Electronic Arts, one of the worlds leading developer and publisher of interactive entertainment.
Before joining Electronic Arts, Riccitiello served as president and CEO of the worldwide bakery division at Sara Lee Corporation. He served as president and CEO of Wilson Sporting Goods Co, and he held executive positions at Haagen-Dazs, PepsiCo, and the Clorox Company.
Riccitiello joined EA in October 1997, as President and CEO. With Riccitiello's help, EA added diversity to the company's product portfolio and strengthened the international business. He left the company in 2004, to become a founding partner and managing director of Elevation Partners, a private equity partnership focused on the media and entertainment sector. He served as the chairman and CEO of VG Holdings (Consisting of BioWare and Pandemic Studios – both leading developers in the video game business). He also served on the Board of Directors of Forbes Media LLC. He returned to EA as CEO on the first of April 2007.
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