Microsoft is pulling out quite a few - if not all - the stops when it comes to E3 this year. We know about Cirque de Soleil and the Natal pre-E3 (we're going to be there in fact) but now Aaron Greenberg has upped the ante.
Greenberg tweeted the following just moments ago:
"An E3 first, Xbox media briefing will broadcast live on largest HD screen (25X40 feet) in Times Square".
The accompanying image tells the story.
It would seem that Microsoft really does want the whole world of New York to know. Impressive stuff.