Nintendo: Wii More Efficient than PS3 and Xbox 360
Kyoto company fires back at Greenpeace's 'eco unfriendly' report.
It's not easy being green.
Recently, we reported that the Greenpeace Guide to Greener Electronics ranked Nintendo as the least environmentally friendly company in its list of electronics companies, scoring 1.4 out of 10 for chemical, e-waste and energy policies.
Today, someone at Nintendo must have thought, 'Oh no you didn't,' and issued a lengthy statement to Eurogamer snapping back at the 'energy inefficient' claims and promoting the Wii as “the most energy efficient [console] of its generation.”
“We would like to assure customers that we take our environmental responsibilities seriously and are rigorous in our commitment to comply with all relevant laws relating to environmental and product safety, including avoiding the use of dangerous substances in our manufacturing processes and ensuring the safe disposal and recycling of materials,” said the statement.
“We consider the environmental impact of our products over their entire life cycle, from planning to disposal. In the planning phase, for example, we make every effort to design energy-efficient products and select materials for component parts and packaging materials with careful consideration for the environment. We also consider the importance of reducing environmental impact at end-of-life disposal by clearly indicating the materials used in each product to make recycling easier.
“We also work to eliminate harmful substances from our products right from the initial stages of material selection and have established strict environmental control standards, with our 340 production partners all co-operating with us in our efforts.”
As noble as the statement sounds, it probably won't change Greenpeace's mind on the basis that Nintendo failed to submit, or make public, information on its energy and e-waste policies. In not providing such data, Greenpeace gave the company zero points in those areas.
According to the Greener Electronics report, Microsoft was placed just above Nintendo towards the bottom of the chart with an eco-score of 2.4, while Sony was declared the darling of the console manufacturers for its reduced greenhouse gases and increased used of recycled plastics. The PlayStation company earned 5.1.
Today, someone at Nintendo must have thought, 'Oh no you didn't,' and issued a lengthy statement to Eurogamer snapping back at the 'energy inefficient' claims and promoting the Wii as “the most energy efficient [console] of its generation.”
“We would like to assure customers that we take our environmental responsibilities seriously and are rigorous in our commitment to comply with all relevant laws relating to environmental and product safety, including avoiding the use of dangerous substances in our manufacturing processes and ensuring the safe disposal and recycling of materials,” said the statement.
“We consider the environmental impact of our products over their entire life cycle, from planning to disposal. In the planning phase, for example, we make every effort to design energy-efficient products and select materials for component parts and packaging materials with careful consideration for the environment. We also consider the importance of reducing environmental impact at end-of-life disposal by clearly indicating the materials used in each product to make recycling easier.
“We also work to eliminate harmful substances from our products right from the initial stages of material selection and have established strict environmental control standards, with our 340 production partners all co-operating with us in our efforts.”
As noble as the statement sounds, it probably won't change Greenpeace's mind on the basis that Nintendo failed to submit, or make public, information on its energy and e-waste policies. In not providing such data, Greenpeace gave the company zero points in those areas.
According to the Greener Electronics report, Microsoft was placed just above Nintendo towards the bottom of the chart with an eco-score of 2.4, while Sony was declared the darling of the console manufacturers for its reduced greenhouse gases and increased used of recycled plastics. The PlayStation company earned 5.1.
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Comments
Joji 12 Jan 2010 12:56
1/3
I get the impression Nintendo will take any positive spin on Wii, that they can get at the moment, to forget their real problems with it. Trade mark Nintendo stuff really.
Next.
Next.
DrkStr 12 Jan 2010 13:39
2/3
If they are so confident in there practices, why not publish them? Ninty gets a beeting every time this report comes out and they just sit there and laugh it off. It doesn't make me think their statements are true at all.
Also, they always say "meets regulations" or somesuch, the Greenpeace report gives score for going beyond that and making a difference. Companies that don't just comply score better, looks like Sony is the go-to comapny for green electronics.
Also, they always say "meets regulations" or somesuch, the Greenpeace report gives score for going beyond that and making a difference. Companies that don't just comply score better, looks like Sony is the go-to comapny for green electronics.
OptimusP 12 Jan 2010 17:33
3/3
DrkStr wrote:
If they are so confident in there practices, why not publish them? Ninty gets a beeting every time this report comes out and they just sit there and laugh it off. It doesn't make me think their statements are true at all.
Typical Ninty procedure, keep your cards very close to your chest is a very common practice at Nintendo's. It's of fear competitors find out how they work.
But that does contradict the recent turn to openness from Nintendo about their development processes with the many keynotes and Iwata Asks interviews. Then again, they don't allow Shigsy to talk about his hobbies in interviews.
Ninty is a very quirky company to say the least, but at least they're honest.