Sony Europe Boss: PlayStation 3 “Like A Tsunami”
Or: like a really big thing that kills people
Speaking with SPOnG today, Sony Computer Entertainment Europe's president and CEO, David Reeves, has said that the PlayStation 3 is like a devastating force of nature that can kill thousands.
"I see this more as kind of like a tsunami – it starts small and gathers speed, and eventually, after four or five years, it will start to take you over," Reeves said. We didn't like to point out that Tsunamis actually start quite big.
The five-year lead time before the PS3 'starts' to take you over shows a relaxed Sony. However, if it wants to maximise the number of people that have a PS3, a proper price cut might be in order.
Luckily, Reeves hinted that a price cut might just be on the way before Christmas. We asked Reeves whether a price cut will be forthcoming following the recently announced added-value bundle, Reeves said, "I’m not going to answer your question, because that would get me into tremendous hot water. But..."
Speaking about the thinking behind the recent bundle, Reeves said,
To read the interview in full, click here.
"I see this more as kind of like a tsunami – it starts small and gathers speed, and eventually, after four or five years, it will start to take you over," Reeves said. We didn't like to point out that Tsunamis actually start quite big.
The five-year lead time before the PS3 'starts' to take you over shows a relaxed Sony. However, if it wants to maximise the number of people that have a PS3, a proper price cut might be in order.
Luckily, Reeves hinted that a price cut might just be on the way before Christmas. We asked Reeves whether a price cut will be forthcoming following the recently announced added-value bundle, Reeves said, "I’m not going to answer your question, because that would get me into tremendous hot water. But..."
Speaking about the thinking behind the recent bundle, Reeves said,
“...we actually don’t believe that dropping the price in the summer works.
“What happens is – and we’re not arrogant about it; we just have the stats – if you drop the price in the summer, the sales rate goes up for a couple of weeks, because there’s not much demand out there, and then the sales rate comes down again until you get to the end of September/the beginning of October, and it all starts to heat up. We’ve had more success doing that either earlier in the year, in March, or later in the year, but doing it in the summer just hasn’t worked for us.”
“What happens is – and we’re not arrogant about it; we just have the stats – if you drop the price in the summer, the sales rate goes up for a couple of weeks, because there’s not much demand out there, and then the sales rate comes down again until you get to the end of September/the beginning of October, and it all starts to heat up. We’ve had more success doing that either earlier in the year, in March, or later in the year, but doing it in the summer just hasn’t worked for us.”
To read the interview in full, click here.
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Comments
ultimateassmonkey 19 Jul 2007 11:32
1/7
Seem's like they really do want to kill us all and rule the world!!!
Well, I ain't buying it!
Well, I ain't buying it!
zoydwheeler 19 Jul 2007 12:06
2/7
UltimateAss Monkey wrote:
Seem's like they really do want to kill us all and rule the world!!!
How, exactly? Read the full interview. It's a well-thought-out strategy IMO.
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ultimateassmonkey 19 Jul 2007 12:17
3/7
I was being silly...
alexh2o 19 Jul 2007 14:01
4/7
Funny that a price cut in America seems to work in the summer... Sounds to me like more Sony bull about how them raping me in the ass is actually a good thing!
Joji 19 Jul 2007 15:48
5/7
Like a tsunami, indeed, and Sony are drowning in it. If these Sony suckers can't match 360 Elite in price, they are gonna hand the plate to MS and Nintendo.
deleted 19 Jul 2007 20:05
6/7
How many more analogies sony, we get it your desperate to sell the ficking maschine but please stop comparing it to natural disasters or anything your marketing company thinks sounds good, whats next
Speaking with SPOnG today, Sony Computer Entertainment Europe's president and CEO, David Reeves, has said that the PlayStation 3 is like sex
"Theres a small amount of excitement at the beginning with HARD sales, followed by a lot of pushing trying to get the consumer to notice what your doing, but slowly things get better and better, you see your consumer getting excited about whats on the horizon, while building up to the orgasm of sales at 100,000,000 units sold? yeah we think its like sex the out`cum` will be great"
Next Week - Sony Compares the Wii to `Taking A Piss` and how HDDVD is not the choice for movies or games in fact its rubbish cos they said so and "also we wrote some numbers on a peice of paper look it deff shows that we have sold 8 billion Bluray players", and look out for how having a psp is like getting a handjob!
FFS!!
Speaking with SPOnG today, Sony Computer Entertainment Europe's president and CEO, David Reeves, has said that the PlayStation 3 is like sex
"Theres a small amount of excitement at the beginning with HARD sales, followed by a lot of pushing trying to get the consumer to notice what your doing, but slowly things get better and better, you see your consumer getting excited about whats on the horizon, while building up to the orgasm of sales at 100,000,000 units sold? yeah we think its like sex the out`cum` will be great"
Next Week - Sony Compares the Wii to `Taking A Piss` and how HDDVD is not the choice for movies or games in fact its rubbish cos they said so and "also we wrote some numbers on a peice of paper look it deff shows that we have sold 8 billion Bluray players", and look out for how having a psp is like getting a handjob!
FFS!!
ultimateassmonkey 19 Jul 2007 20:33
7/7
haritori wrote:
How many more analogies sony, we get it your desperate to sell the ficking maschine but please stop comparing it to natural disasters or anything your marketing company thinks sounds good, whats next
Speaking with SPOnG today, Sony Computer Entertainment Europe's president and CEO, David Reeves, has said that the PlayStation 3 is like sex
"Theres a small amount of excitement at the beginning with HARD sales, followed by a lot of pushing trying to get the consumer to notice what your doing, but slowly things get better and better, you see your consumer getting excited about whats on the horizon, while building up to the orgasm of sales at 100,000,000 units sold? yeah we think its like sex the out`cum` will be great"
Next Week - Sony Compares the Wii to `Taking A Piss` and how HDDVD is not the choice for movies or games in fact its rubbish cos they said so and "also we wrote some numbers on a peice of paper look it deff shows that we have sold 8 billion Bluray players", and look out for how having a psp is like getting a handjob!
FFS!!
Speaking with SPOnG today, Sony Computer Entertainment Europe's president and CEO, David Reeves, has said that the PlayStation 3 is like sex
"Theres a small amount of excitement at the beginning with HARD sales, followed by a lot of pushing trying to get the consumer to notice what your doing, but slowly things get better and better, you see your consumer getting excited about whats on the horizon, while building up to the orgasm of sales at 100,000,000 units sold? yeah we think its like sex the out`cum` will be great"
Next Week - Sony Compares the Wii to `Taking A Piss` and how HDDVD is not the choice for movies or games in fact its rubbish cos they said so and "also we wrote some numbers on a peice of paper look it deff shows that we have sold 8 billion Bluray players", and look out for how having a psp is like getting a handjob!
FFS!!
Nice... I'll have the sExtra special bundle please.