Trip Hawkins, founder of EA, 3DO and now CEO of mobile game maker, Digital Chocolate has a "vision of next generation mobile gaming" called, unsurprisingly, Mobile Games 2.0.
Hawkins states that this "revolves around creating a stronger emotional connection between the games and players, as well as a sticky, longer-term relationship between consumers and carriers. The model allows for in-game cross-promotion, viral discovery and free trial, all of which culminate in driving more customers directly to the point of purchase.
"Mobile devices are social tools that encourage social connectivity, and the evolution of mobile games should be in line with this functionality. The Mobile Games 2.0 concept builds on this inherent purpose of the mobile platform by developing a community environment that promotes social interaction between players through entertaining, casual games," he continues.
Okay, we all know that right now mobile gaming is seen as the annoying younger sister of 'real gaming' but when someone with the track record of Hawkins puts his stamp on the it, the chances are that it could be taken seriously. A set of IDC figures indicates that the value of the mobile games market in the U.S. alone is set to hit $1.5-billion (£800-million) by next year.
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