Atari and Marc Ecko Announce Marc Ecko’s Getting Up: Contents Under Pressure Goes Gold
Original action-adventure video game set for February 17 launch in Europe.
LYON, FRANCE – 24 January 2006 – Atari and Marc Ecko, the visionary behind several of today’s most respected youth lifestyle brands, today announced that Marc Ecko’s Getting Up: Contents Under Pressure has gone gold and is on schedule for European launch on February 17.
Set in the city of New Radius, Marc Ecko’s Getting Up: Contents Under Pressure features a world where freedom of expression is suppressed by a tyrannical city government. In the game, players assume the role of Trane – an unlikely hero just looking to get up until he realizes there is much more at stake. Gamers learn and master various graf skills, starting as a toy (beginner) graffiti artist and using street-smarts, athletic prowess and vision necessary to become an “All City King,” the most reputable of all graffiti artists. During their quest, players risk their lives navigating vertical landscapes while battling rival crews, a corrupt Mayor and the city’s Civil Conduct Keepers (CCK) all in an effort to reach the sweet spots of New Radius, where a well-placed tag brings respect and reputation. Gamers also find themselves with an even greater burden – to use their high-wire graffiti talents to expose the oppressive mayor and set the city free.
“With its unique fusion of authentic urban culture and diverse gameplay elements, Marc Ecko’s Getting Up: Contents Under Pressure represents a new and original gaming experience,” said Cyril Voiron, Marketing Director, Atari Europe. “In a games market where the combination of genuine originality and engaging gameplay are highly valued, this title delivers.”
Marc Ecko’s Getting Up: Contents Under Pressure includes a variety of star-studded voice talent such as renowned hip-hop artist Talib Kweli, Sean “Diddy” Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA and Michael “M.C. Serch” Berrin. More than 65 graffiti artists have lent their signature tags and art to the game’s urban environments, while six legendary artists – Cope 2, FUTURA, OBEY: Shepard Fairey, Seen, Smith and T-kid – have served as in-game mentors to the game’s lead protagonist.
In addition, Atari and Mr. Ecko, through the support of Sean “Diddy” Combs’ legendary A&R skills, have assembled an impressive soundtrack featuring an array of licensed music and various original tracks, including an exclusive version of Notorious B.I.G.’s “Who Shot Ya,” remixed by Serj from the band System of a Down; “Clik, Clak, and Spray” from Pack FM; “Book of Judges” from Pharoahe Monch; and “Getting Up Anthem: Part 1,” performed by legendary Hip-Hop artist Rakim and Talib Kweli.
Developed by The Collective, Marc Ecko’s Getting Up: Contents Under Pressure will be available for the PlayStation®2 computer entertainment system, Xbox® video game and entertainment system from Microsoft, and Windows. A mobile version is currently available through Glu Mobile. For additional information about the game please visit www.gettingup.com.
Set in the city of New Radius, Marc Ecko’s Getting Up: Contents Under Pressure features a world where freedom of expression is suppressed by a tyrannical city government. In the game, players assume the role of Trane – an unlikely hero just looking to get up until he realizes there is much more at stake. Gamers learn and master various graf skills, starting as a toy (beginner) graffiti artist and using street-smarts, athletic prowess and vision necessary to become an “All City King,” the most reputable of all graffiti artists. During their quest, players risk their lives navigating vertical landscapes while battling rival crews, a corrupt Mayor and the city’s Civil Conduct Keepers (CCK) all in an effort to reach the sweet spots of New Radius, where a well-placed tag brings respect and reputation. Gamers also find themselves with an even greater burden – to use their high-wire graffiti talents to expose the oppressive mayor and set the city free.
“With its unique fusion of authentic urban culture and diverse gameplay elements, Marc Ecko’s Getting Up: Contents Under Pressure represents a new and original gaming experience,” said Cyril Voiron, Marketing Director, Atari Europe. “In a games market where the combination of genuine originality and engaging gameplay are highly valued, this title delivers.”
Marc Ecko’s Getting Up: Contents Under Pressure includes a variety of star-studded voice talent such as renowned hip-hop artist Talib Kweli, Sean “Diddy” Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA and Michael “M.C. Serch” Berrin. More than 65 graffiti artists have lent their signature tags and art to the game’s urban environments, while six legendary artists – Cope 2, FUTURA, OBEY: Shepard Fairey, Seen, Smith and T-kid – have served as in-game mentors to the game’s lead protagonist.
In addition, Atari and Mr. Ecko, through the support of Sean “Diddy” Combs’ legendary A&R skills, have assembled an impressive soundtrack featuring an array of licensed music and various original tracks, including an exclusive version of Notorious B.I.G.’s “Who Shot Ya,” remixed by Serj from the band System of a Down; “Clik, Clak, and Spray” from Pack FM; “Book of Judges” from Pharoahe Monch; and “Getting Up Anthem: Part 1,” performed by legendary Hip-Hop artist Rakim and Talib Kweli.
Developed by The Collective, Marc Ecko’s Getting Up: Contents Under Pressure will be available for the PlayStation®2 computer entertainment system, Xbox® video game and entertainment system from Microsoft, and Windows. A mobile version is currently available through Glu Mobile. For additional information about the game please visit www.gettingup.com.
Companies:
Atari The Collective
People: Cyril Voiron
Games: Mark Ecko's Getting Up: Contents Under Pressure
People: Cyril Voiron
Games: Mark Ecko's Getting Up: Contents Under Pressure