Activision renamed to Mediagenic

In a move that, on reflection must be amongst the most unfathomable within the video games industry, Activision decided to change its name. Activision, a brand that is known through out the gaming world, became Mediagenic, a complete unknown. Thankfully good sense was bestowed upon those in charge and the Activision we loved was restored, but only after four years in self-imposed exile.