Striped Tomato Breaks World Record
Empire Interactive in world record breaking attempt to sculpt the 'Striped Tomato'
Empire Interactive have commissioned a team of sculptors and artists to SET A NEW WORLD RECORD for the largest ever cardboard box sculpture, inspired by the iconic image of the 'Striped Tomato' Ford Gran Torino from the hit 70s TV show Starsky & Hutch. Antonio Fargas (aka the Huggy Bear of the show) will be unveiling the sculpture and available for press interviews/ photo call opportunity.
The sculpture, inspired by groundbreaking public art projects such as the hugely impressive Angel of the North, is being supported by top videogames publisher Empire Interactive and Access Self Storage, who are gearing up for the launch of the forthcoming videogame, Starsky & Hutch.
The 30M long x 8m high urban art sculpture of the original Starsky & Hutch Ford Gran Torino will be constructed from over 5000 40cm square corrugated cardboard boxes, provided courtesy of Access Storage. This world-record breaking piece of art will be unveiled to the public in Spitalfields Market in London on Friday 20th June.
Paul Benjamin, UK Product Manager for Empire Interactive, commented: "Empire are very excited to be sponsoring this innovative world-record attempt. We feel that the huge Ford Gran Torino art sculpture directly reflects the polygonic imagery throughout the actual Starsky & Hutch game, the larger-than-life marketing campaign and the record sales we are hoping to achieve."
Tracey Biggerstaff, from Access Self Storage commented: "This is a terrific project for Access Self Storage to be involved in and we feel that the Starsky & Hutch sculpture is a ground-breaking marketing campaign.
We are confident that the strength and versatility of the Access boxes will ensure that the Red Tomato is a record breaker."
The sculpture, inspired by groundbreaking public art projects such as the hugely impressive Angel of the North, is being supported by top videogames publisher Empire Interactive and Access Self Storage, who are gearing up for the launch of the forthcoming videogame, Starsky & Hutch.
The 30M long x 8m high urban art sculpture of the original Starsky & Hutch Ford Gran Torino will be constructed from over 5000 40cm square corrugated cardboard boxes, provided courtesy of Access Storage. This world-record breaking piece of art will be unveiled to the public in Spitalfields Market in London on Friday 20th June.
Paul Benjamin, UK Product Manager for Empire Interactive, commented: "Empire are very excited to be sponsoring this innovative world-record attempt. We feel that the huge Ford Gran Torino art sculpture directly reflects the polygonic imagery throughout the actual Starsky & Hutch game, the larger-than-life marketing campaign and the record sales we are hoping to achieve."
Tracey Biggerstaff, from Access Self Storage commented: "This is a terrific project for Access Self Storage to be involved in and we feel that the Starsky & Hutch sculpture is a ground-breaking marketing campaign.
We are confident that the strength and versatility of the Access boxes will ensure that the Red Tomato is a record breaker."