Ukie announces new research project to analyse games industry business models
All UK games businesses urged to take part in the survey (and have the chance to win free space on UK stand at GDC San Francisco) Games trade body is partnering with Strategy Guide UK and GI International
17 October 2012 - London, United Kingdom – Games and interactive entertainment trade body Ukie has today announced that it is conducting a survey that will provide UK games companies with an essential analysis of the main business models currently in operation in the games industry and where and how each model can be best applied.
The survey will:
- Identify the range of business models that are currently driving the games industry today
- Analyse these business models outlining how they operate, how money is apportioned and return on investment for various interested parties, as well as the benefits and risks attached to each business model
- Analysis of where future growth might be including which business models will grow, be sustainable and which will evolve
- Give real case studies of businesses and products using these models, with insight from industry players
Ukie wants input from as many people as possible who are making and selling games in the UK. All UK games businesses are therefore urged to take part in the ten minute online survey and can do so here. All responses will remain anonymous.
Any business completing the survey has the chance to enter a prize draw to win a free space on the UK stand at GDC San Francisco (worth £800). All participating businesses will receive a free executive summary of the final report and will also be able to join Ukie at a reduced rate.
All Ukie members will also receive the final report free of charge.
Ukie is partnering with games research and analysis initiative, Strategy Guide, who will conduct the survey and analysis aided by industry advisors, and GI International to promote the report findings.
Ukie CEO, Dr Jo Twist said: “The games industry leads the way in the number of business models currently in use, from the still-strong, boxed product market to the fast growing microtransaction based and free to play models. Our survey will analyse the benefits and pitfalls of them, to see where they can best be applied to deliver best value to UK games businesses. This information will be invaluable to games companies in helping them to decide which model best suits the needs of their business.”
Strategy Guide’s founder Joost Rietveld said: “I’m delighted to be working with Ukie on the business models project. This is an exciting time for an industry in transition. The bewildering number of business models and platforms to choose from makes that developers and publishers can’t see the wood for the trees. Having the chance to work with some of the country’s top developers and publishers on this project will give a definitive guide to how video game business models work in effectively creating and capturing value. We have worked with top Professors from the London Cass Business School in designing the survey instrument which adds to the robustness and validity of our research.”
-ENDS -
Contacts:
For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7534 0580 or E: press@ukie.info
About Ukie
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), UKIE’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.
UKIE works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
Twitter: @UK_IE
Facebook: Ukie
The survey will:
- Identify the range of business models that are currently driving the games industry today
- Analyse these business models outlining how they operate, how money is apportioned and return on investment for various interested parties, as well as the benefits and risks attached to each business model
- Analysis of where future growth might be including which business models will grow, be sustainable and which will evolve
- Give real case studies of businesses and products using these models, with insight from industry players
Ukie wants input from as many people as possible who are making and selling games in the UK. All UK games businesses are therefore urged to take part in the ten minute online survey and can do so here. All responses will remain anonymous.
Any business completing the survey has the chance to enter a prize draw to win a free space on the UK stand at GDC San Francisco (worth £800). All participating businesses will receive a free executive summary of the final report and will also be able to join Ukie at a reduced rate.
All Ukie members will also receive the final report free of charge.
Ukie is partnering with games research and analysis initiative, Strategy Guide, who will conduct the survey and analysis aided by industry advisors, and GI International to promote the report findings.
Ukie CEO, Dr Jo Twist said: “The games industry leads the way in the number of business models currently in use, from the still-strong, boxed product market to the fast growing microtransaction based and free to play models. Our survey will analyse the benefits and pitfalls of them, to see where they can best be applied to deliver best value to UK games businesses. This information will be invaluable to games companies in helping them to decide which model best suits the needs of their business.”
Strategy Guide’s founder Joost Rietveld said: “I’m delighted to be working with Ukie on the business models project. This is an exciting time for an industry in transition. The bewildering number of business models and platforms to choose from makes that developers and publishers can’t see the wood for the trees. Having the chance to work with some of the country’s top developers and publishers on this project will give a definitive guide to how video game business models work in effectively creating and capturing value. We have worked with top Professors from the London Cass Business School in designing the survey instrument which adds to the robustness and validity of our research.”
-ENDS -
Contacts:
For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7534 0580 or E: press@ukie.info
About Ukie
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), UKIE’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.
UKIE works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
Twitter: @UK_IE
Facebook: Ukie
Companies:
UKIE
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