Ukie relaunches askaboutgames.com

The video games industry leads the way with child safety features such as parental controls and age ratings. The new, trusted site will provide parents and those buying games with the information on how to use them fully and responsibly, to ensure that their children can enjoy a safe games experience.

The new site, edited by Andy Robertson of Family Gamer TV (youtube.com/familygamertv), will be the first point of call for those looking for information on parental controls, age ratings and safe, fun family games experiences as well as being the place to share the views, experiences and conversations of fellow gamers, encouraging them to ask questions.

The new website supports Ukie’s wider Control.Collaborate.Create. campaign that is launching to coincide with PEGI becoming the sole UK age ratings system for video games at the end of July.

The askaboutgames site will play an integral part in delivering the wider campaign’s messages with information and tips for parents, and showcases of how playing video games is a collaborative and creative experience for everyone

Ukie CEO, Dr Jo Twist said: “We’re really pleased to have re-launched the askaboutgames website as a place where everyone, especially parents and carers of children can find out more about how to get the best out of game playing.

“Games are a great way for families to get together and playing them can have so many benefits. But we know that parents have questions about what types of games their children should be playing, understanding how to have the conversation with their children about certain content, and how they should be enjoying games - askaboutgames.com gives them the answers.

“The askaboutgames site, which we will be supporting on an on-going basis, will also give parents and carers information about PEGI age ratings, parental controls, what to look out for when playing online games and provide video guides about the latest technology and games.”

Andy Robertson said: “The [url=http://askaboutgames.com]askaboutgames.com[/i] relaunch creates a unique space for families to both learn and discuss how video games can work for them. It’s not just information, or telling families how to play safe, but an ongoing community where we grow and learn about family gaming together.”

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Contacts:
For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0582 or E: press@ukie.org.uk
Askaboutgames editor: editor@askaboutgames.com

About Ukie
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), Ukie’s membership includes games publishers, developers and the academic institutions that support the industry.

Ukie works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.