Sennheiser Communications Supports International Codename: Panzers – Cold War Promotion

Cooperation with 10TACLE STUDIOS includes comprehensive marketing cooperation

Posted by Staff
Darmstadt, January 10. 2008 – Together with developer Stormregion, 10TACLE STUDIOS AG will be taking the successful real-time strategy series “Codename: Panzers” to the next stage in March of this year. In addition to distributor Electronic Arts, headset specialist Sennheiser Communications joins the team behind the successful marketing start. The international cooperation includes a comprehensive marketing campaign. This includes both support in the form of hardware and contest prizes for LAN parties and trade fairs and reciprocal marketing support in advertisements, manuals, posters and product information.

10TACLE STUDIOS AG Senior Product Manager Stephan Pietsch describes the advantages offered by the cooperation: “In Sennheiser Communications we have found a great marketing partner for our new hit strategy game – a partner whose high-quality products further accentuate the outstanding quality of “Codename: Panzers – Cold War”, particularly where on-site presentations are concerned.”

Sennheiser Communications, Head of Sales & Marketing Communications, Guido Karbautzki adds: „The truly impressive presentation of the highly-detailed world and the overpowering sound backdrop in “Codename: Panzers – Cold War” convinced us that our cooperation is based on a giant in the genre which will further underline our strong and long lasting involvement in the gaming community.“

“Codename: Panzers – Cold War” is the continuation of the well-known real-time strategy series. The newest episode in the series uses cutting-edge technology and a wide range of innovative gaming elements as it takes players into a fictitious conflict which could have changed the fate of the “Free World” forever – a conflict which demands the utmost of the best strategists around!

STORY
Berlin, April 1949 – Although the Second World War found its bloody end just a few short years ago the spectre of a deadly new conflict between the East and West block countries looms on the horizon. The Soviet Block is in revolt against the Western Allies’ claims to power in Europe and relies thereby primarily upon their newfound military strength. One small spark is all it would take to launch the terrible war machines of two of the most powerful armies in the world!


On the morning of April 8th a tragic accident with far-reaching consequences occurs in the skies over Berlin, and before the sun sets the ground beneath the German capital once again shakes to the pounding roar of tank guns!



Further Informations:
www.10tacle.com
www.panzers-coldwar.org
www.senncom.com

About 10TACLE STUDIOS AG:
Listed in the General Standard of the Frankfurt Stock Exchange, 10TACLE STUDIOS AG (WKN: TACL10, ISIN DE000TACL107) is one of Europe’s leading independent developers and producers of high-end computer and video games. 10TACLE STUDIOS AG produces top-quality products that meet international development standards, and its product portfolio covers all relevant, high-growth segments in the games market. Currently, around 440 employees work for the Company at its headquarters in Darmstadt and the development sites in Berlin, Darmstadt, Duisburg, Hanover Bratislava, Budapest, Charleroi, London, Singapore and Vienna. 10TACLE STUDIOS AG’s revenue increased in the first six month of 2007 to €19.4 million EUR (first six months 2006: €12.71 million EUR). During the same period, EBIT increased sharply to €3.37 million EUR (previous year: €2.3 million EUR).

About Sennheiser Communications:
Sennheiser Communications was founded in 2003 as a joint venture between William Demant Holding, Denmark and Sennheiser K.G. Germany. Sennheiser Communications has established a position in the market for high quality headset solutions to call and contact centres, PC headsets for gaming and Internet Telephony and most recently advanced wireless solutions for office and mobile phone use. Guido Karbautzki, Head of Sales & Marketing Communications, Sennheiser Communications: +45 56180000