JoWooD Goes West - And East

Emphasis on PR in the US, Dynamic Systems opens branch in Hungary.

Posted by Staff
Parallel to opening an office in Germany at the beginning of February, Austria's leading publisher, JoWooD focuses on worldwide appearance, especially in the US. Cindy Keller of Keller Communications (Indianapolis) is now in charge of JoWooD's PR in the US, supporting MacMillian, JoWooD's partner for distribution and logistics.

From now on the special interest press will be provided continuously with the latest JoWooD news. Furthermore, sales and marketing of up coming releases, such as the Giant series, Thandor-The Invasion, The Sting!, Keep The Balance! and GI Zax by Reflexive Entertainment will be supported by aggressive PR-campaigns.

At the same time, activities in Central - Europe are being extended. After the successful start of an office in the Czech Republic, Dynamic Systems is about to open up another branch in Budapest, Hungary on February 19th. Dynamic Systems, part of the JoWooD Group, is the first foreign soft-ware distributor in Hungary, opening a high potential market for producers and consumers of com-puter - and video games. Dynamic Systems plans to sell 150.000 units of Infogrames, Hasbro Interactive, Virgin/Interplay, eJay, eGames, Hemming and JoWooD titles, attempting to claim 35% of the market.