Madden NFL 07 Gets Physical on Nintendo Wii
EA Set to Deliver Industry's Top Franchises to Nintendo's Groundbreaking Next Generation Console
REDWOOD CITY, Calif. -- May 9, 2006 Huddle up sports fans, Madden NFL 07 is coming to Wii! Electronic Arts Inc. (Nasdaq:ERTS) today confirmed that Madden NFL 07, the world's most popular sports game, is being custom-designed for Nintendo's groundbreaking next generation game console, Wii(TM). Conceived as an entirely original football experience, the game will put players on the field like never before. Using the console's unique remote to pass, kick, snap, throw, catch and run, players will interact with the game in an entirely new way. Boasting massive gameplay innovations inspired by the motion sensor of the remote, Madden NFL 07 maximizes the power and unique design of the game system. Madden NFL 07 will be on display at the upcoming Electronic Entertainment Expo (E3) in Los Angeles, May 10-12, 2006. Additional titles currently under development will be announced in the coming months.
EA Canada has assembled a team of talented, experienced designers who are dedicated exclusively to developing games for Wii. The development team is incubating new gameplay ideas that are native to the platform.
"Nintendo is breaking new ground with Wii. The brilliance of their innovation is inspiring and we have dedicated ourselves to developing outstanding new play experiences for the platform," said John Schappert, Senior Vice President and Group Studio General Manager, EA. "Deploying resources against a single platform in this manner is a new approach for us -- but it is the right approach."
Schappert added, "Madden NFL 07 is a Wii original. You may have played a football game in the past, but you've never played a game like this before."
"EA is renowned for their superior games," noted Reggie Fils-Aime, Executive Vice President, Sales and Marketing, Nintendo of America Inc. "With their in-house development talent and the huge innovative leap the Wii controller and the system offer, we can't wait to experience the games."
For more information about EA's next generation games and additional titles under development, please visit our press Web site at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
About Wii
Nintendo's next system, Wii, will feature a controller designed to be used with either one hand or two -- a first in the video game industry. When picked up and pointed at the screen, the controller gives a lightning-quick element of interaction, sensing motion, depth, positioning and targeting dictated by movement of the controller itself.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden and NFL are trademarks of its respective owner and used with permission. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.
EA Canada has assembled a team of talented, experienced designers who are dedicated exclusively to developing games for Wii. The development team is incubating new gameplay ideas that are native to the platform.
"Nintendo is breaking new ground with Wii. The brilliance of their innovation is inspiring and we have dedicated ourselves to developing outstanding new play experiences for the platform," said John Schappert, Senior Vice President and Group Studio General Manager, EA. "Deploying resources against a single platform in this manner is a new approach for us -- but it is the right approach."
Schappert added, "Madden NFL 07 is a Wii original. You may have played a football game in the past, but you've never played a game like this before."
"EA is renowned for their superior games," noted Reggie Fils-Aime, Executive Vice President, Sales and Marketing, Nintendo of America Inc. "With their in-house development talent and the huge innovative leap the Wii controller and the system offer, we can't wait to experience the games."
For more information about EA's next generation games and additional titles under development, please visit our press Web site at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
About Wii
Nintendo's next system, Wii, will feature a controller designed to be used with either one hand or two -- a first in the video game industry. When picked up and pointed at the screen, the controller gives a lightning-quick element of interaction, sensing motion, depth, positioning and targeting dictated by movement of the controller itself.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden and NFL are trademarks of its respective owner and used with permission. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.