Minecraft, "will soon be available to buy in-store on disc across the UK, exclusively for Xbox 360". Yes, for some reason utterly beyond us but probably to do with rural broadband being rubbish in the UK... it's box time!
The official word is that "From 28th June fans can experience the joy of Minecraft: Xbox 360 Edition straight from disc and get a taste of Xbox Live Gold using an included free 48-hour subscription!" Ah, now we get it.
Minecraft is being used to tempt people onto Xbox Live. Well played Microsoft... well played.